Goodman (GMGSF), Prologis (PLD) Now Buy the Data Center Fit-Out
Goodman and Prologis now buy the cooling and power equipment for the data centers they develop, a shift Prologis prices at about five times the capital.
Prologis, Inc. (PLD) and Goodman Group (GMGSF) each told investors between July 16 and August 19, 2026 that they now buy and install the full mechanical and electrical package on the data centers they develop, instead of handing an energized building to the tenant to fit out [1][2].
What a data center developer used to deliver
Both companies develop and own industrial and logistics property, collect rent from the tenant and manage the same assets for third-party funds. Data center buildings have traditionally been delivered in one of two formats. In a powered shell, the developer delivers the building and the grid connection, and the tenant buys and installs the chillers, switchgear and uninterruptible power supplies. In a turnkey delivery, that equipment is the developer's scope. The tenants are mostly cloud operators building their own data centers, and most of them used to take the shell.
Goodman's management describes what changed. Hyperscalers' own construction and operating teams cannot keep pace with the expansion, so they bring credible third-party operators in rather than self-building everything, and what customers want is a building that can go into production [1]. The same customers have raised the bar on the warehouse side as well: a fully robotized distribution facility draws 9 to 10 megawatts, against a small fraction of that for a staffed warehouse, so logistics land now sits in the same grid connection queue as data centers [1].
The fit-out moves into work in progress, at roughly five times the capital
Goodman said on August 19 that it has taken the full fit-out into all but one of the data center buildings it has under construction. The decision has materially changed the mix of its work in progress, and the company requires a higher development margin to compensate for the longer time an asset spends there [1]. In the same call, management said a single long-lead equipment item on an Australian project ran to about $130 million and had to be ordered early [1].
Prologis had priced the same shift a month earlier. Its power pipeline stands at approximately 5.8 gigawatts, worth about $17 billion of powered shell investment potential or up to $87 billion on a turnkey basis — roughly five times the capital for the same power. Of the nearly $4 billion of data center development it has already commenced, more than half of the capital sits in turnkey projects [2].
The purchase order moves from the tenant to the developer
The control point that moves is procurement. Orders for chillers, switchgear, uninterruptible power supplies and, where the grid cannot deliver on schedule, on-site generation used to be signed by the tenant's procurement department. Increasingly they are signed by the developer, so equipment vendors and mechanical and electrical contractors face a different customer. On the developer's side, the same site and the same megawatts now absorb more capital, earn more development profit and carry more third-party assets under management.
There are limits to the reading. Comfort Systems USA said on July 24 that it sells directly to the hyperscalers and to the most important intermediaries [3], so landlord procurement is being added alongside the existing channel rather than replacing it. The warehouse half of the story is weaker still: the 9 to 10 megawatt figure comes from one company in one market, Sydney, and Prologis's three 2026 calls contain no mention of robots or automation [4]. The measures to watch are the turnkey share of new commencements and the data center share of work in progress. Earnings from Goodman's buildings arrive with 2027 to 2030 deliveries.
Companies exposed to the same change
- Powell Industries (POWL): builds switchgear and power distribution equipment, so a shift in who signs the order changes the customer list and the quoting process it faces; the company has disclosed a data center order in excess of $400 million for behind-the-meter on-site generation [5].
- Legence (LGN): a specialty mechanical and electrical installer; when a developer takes the fit-out into its own scope it does not usually self-perform, and the installation work is subcontracted [6].
- Limbach Holdings (LMB): a mechanical and electrical contractor that earns most of its revenue directly from building owners rather than through general contractors, which is the channel that grows when owners spend more on this scope [7].
Sources
[1] Drillr · Goodman Group (GMGSF) · 2026-08-19 · earnings call
The data center development program has progressed according to our expectations. We've also made the decision to include the full MEP fit-out on all but one of the buildings in response to the nature of the demand we're seeing. The growth in DC work has materially altered the mix of our WIP. Given the time in WIP, we require and expect a higher margin to compensate.
[2] Drillr · Prologis, Inc. (PLD) · 2026-07-16 · earnings call
[3] Drillr · Comfort Systems USA · 2026-07-24 · earnings call
[4] Drillr · Prologis, Inc. (PLD) · 2026-01-21, 2026-04-16, 2026-07-16 · full-transcript keyword scan
[5] Drillr · Powell Industries (POWL) · 2026-08-04 · earnings call
[6] Drillr · Legence (LGN) · 2026-08-13 · earnings call
[7] Drillr · Limbach Holdings (LMB) · 2026-08-05 · earnings call
This is only meant to surface industry changes and companies that may be overlooked - not a stock recommendation.
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