HNST

The Honest Company, Inc. (NASDAQ:HNST) is a consumer products company founded in 2012 and headquartered in Los Angeles, California. The company was co-founded by actress Jessica Alba and entrepreneur Brian Lee with a mission to create safe, effective, and affordable products for families. After going public in May 2021, the company has undergone significant operational transformation, shifting from a growth-at-all-costs model to focusing on profitability and margin expansion. Under the leadership of CEO Carla Vernon, who joined in 2022, the company has achieved its first full year of positive adjusted EBITDA in 2024 and has established itself as a leading brand in the natural and clean consumer products space.