JMIA

Jumia Technologies AG (NYSE:JMIA) is a German-incorporated e-commerce company that operates Africa's largest online marketplace platform. Founded in 2012 as Africa Internet Holding GmbH and rebranded in 2019, the company went public on the New York Stock Exchange in April 2019, becoming the first African tech unicorn to list on a major U.S. exchange. Headquartered in Berlin, Germany, Jumia serves customers across multiple African markets including Nigeria, Kenya, Ivory Coast, Egypt, and other West, North, East and South African countries. The company has positioned itself as the "Amazon of Africa," though it has faced significant challenges in achieving profitability while building e-commerce infrastructure in emerging markets with limited internet penetration and underdeveloped logistics networks.