BWMX

Betterware de México, S.A.P.I. de C.V. (NASDAQ:BWMX) is a Mexican direct-to-consumer company founded in 1995 and headquartered in Zapopan, Mexico. The company went public on the U.S. stock exchange in 2019 and operates as a subsidiary of Campalier, S.A. de C.V. Betterware has evolved from a domestic home organization products company into a diversified direct sales enterprise through strategic acquisitions, most notably the purchase of beauty brand Jafra in 2022. The company now operates across multiple product categories and geographic markets, maintaining a strong presence in Mexico while expanding internationally into the United States and planning further Latin American expansion.