MGNI
MAGNITE, INC.
NASDAQ · Communication Services · Advertising Agencies · US
$23.55
+0.77%Research · Aug 25, 2026
Connected-TV Ad Buying Shifts to Direct Publisher Access
Viant says over 80% of its CTV ad spend now clears through direct access to publisher ad servers, up from just over 50% in Q1, at 35% lower CPMs.