HOG
HARLEY-DAVIDSON, INC.
NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US
$31.22
+2.93%Margins
Gross margin
20.5%
EBITDA margin
-3.5%
EBIT margin
-6.0%
Net margin
-3.4%
FCF margin
8.1%
-4.4%
Return on equity
-1.8%
Return on assets
-4.3%
Return on invested capital
0.53x
Asset turnover
$428.0M
Cash from operations
$20
Cash per share
Margins, returns on capital and operating efficiency from the latest trailing period · Data as of Sep 1, 2026