HOG
Harley-Davidson, Inc.
NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US
$28.30
+2.28%3
Insider buys (3m)
3
Insider sells (3m)
$1.3M
Net value (3m)
+15.2%
Price return (3m)
Form 4 filings
| Date | Insider | Activity | Shares | Price |
|---|---|---|---|---|
| Sep 2, 2026 | Root Jonathan R · officer: CFO and CCO | Sale | 1,554 | $27 |
| Aug 13, 2026 | Littleton Gayle · officer: CLO, CCO, CAO & Corp Sec | Purchase | 7,500 | $26 |
| Aug 11, 2026 | Starrs Artie · director, officer: President & CEO | Purchase | 10,000 | $26 |
| Aug 5, 2026 | Root Jonathan R · officer: CFO and CCO | Sale | 1,554 | $25 |
| Aug 3, 2026 | NOVA DANIEL J · director | Purchase | 40,000 | $25 |
| Jul 28, 2026 | Littleton Gayle · officer: CLO, CCO, CAO & Corp Sec | A-Award | 39,232 | $0.00 |
| Jul 6, 2026 | Root Jonathan R · officer: CFO and CCO | Sale | 1,554 | $24 |
| May 26, 2026 | Sylvester Maryrose · director | A-Award | 6,250 | $0.00 |
| May 26, 2026 | Reintjes Matthew J · director | A-Award | 6,250 | $0.00 |
| May 26, 2026 | Alstead Troy · director | A-Award | 6,250 | $0.00 |
| May 26, 2026 | Flees Lori Ann · director | A-Award | 8,621 | $0.00 |
| May 26, 2026 | NOVA DANIEL J · director | A-Award | 6,520 | $0.00 |
| May 26, 2026 | Reintjes Matthew J · director | A-Award | 2,479 | $0.00 |
| May 26, 2026 | Golston Allan C. · director | A-Award | 6,250 | $0.00 |
| May 26, 2026 | Masood Rafeh · director | A-Award | 11,207 | $0.00 |
| May 26, 2026 | NOVA DANIEL J · director | A-Award | 4,742 | $0.00 |
| May 21, 2026 | Root Jonathan R · officer: CFO and CCO | Sale | 1,554 | $24 |
| May 18, 2026 | Sylvester Maryrose · director | M-Exempt | 6,015 | $0.00 |
| May 18, 2026 | Masood Rafeh · director | M-Exempt | 6,015 | $0.00 |
| May 18, 2026 | Flees Lori Ann · director | M-Exempt | 6,015 | $0.00 |
| May 18, 2026 | Golston Allan C. · director | M-Exempt | 3,008 | $0.00 |
| May 18, 2026 | FARLEY JR JAMES D · director | M-Exempt | 6,015 | $0.00 |
| May 18, 2026 | Alstead Troy · director | M-Exempt | 6,015 | $0.00 |
| May 13, 2026 | Krause Paul J · officer: Chief Legal Officer | Sale | 1,564 | $26 |
| Apr 8, 2026 | Beck Bryan Andrew · other: Chief Accounting Officer | A-Award | 7,143 | $0.00 |
| Mar 16, 2026 | Do Charles · officer: Sr. Vice President, HDFSI | Sale | 4,241 | $18 |
| Mar 9, 2026 | Flees Lori Ann · director | Purchase | 4,000 | $19 |
| Mar 9, 2026 | Starrs Artie · director, officer: President & CEO | Purchase | 15,000 | $19 |
| Mar 2, 2026 | Masood Rafeh · director | Purchase | 2,775 | $18 |
| Feb 26, 2026 | Do Charles · officer: Sr. Vice President, HDFSI | A-Award | 20,471 | $0.00 |
Institutional positioning
13F filings over the trailing two quarters
New 175Increased 267Reduced 225Sold out 49
| Filer | Action | Shares | Filed |
|---|---|---|---|
| BLACKROCK, INC. | Increased | 10,605,802 | May 13, 2026 |
| BlackRock, Inc. | Reduced | 10,196,018 | Aug 7, 2026 |
| DONALD SMITH & CO., INC. | Increased | 10,016,874 | May 14, 2026 |
| DONALD SMITH & CO., INC. | Reduced | 9,279,072 | Aug 11, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Increased | 5,968,319 | Aug 11, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Reduced | 5,844,941 | May 7, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Increased | 5,625,072 | Aug 13, 2026 |
| AMERICAN CENTURY COMPANIES INC | Increased | 5,351,228 | Aug 12, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 5,283,574 | May 8, 2026 |
| LSV ASSET MANAGEMENT | Increased | 5,174,024 | May 11, 2026 |
| LSV ASSET MANAGEMENT | Reduced | 5,081,044 | Aug 6, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 5,060,962 | May 15, 2026 |
| AMERICAN CENTURY COMPANIES INC | Increased | 4,756,434 | May 15, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | 4,747,108 | Aug 13, 2026 |
| FIFTHDELTA Ltd | Increased | 4,372,149 | Aug 13, 2026 |
Insider activity from SEC Form 4; institutional positioning from 13F filings · Latest filing Sep 2, 2026