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HOG

HARLEY-DAVIDSON, INC.

NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US

$26.73
−0.11%
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Price chart
Sep 18Sep 23Sep 28Oct 1Oct 6Oct 9Oct 14Oct 19
Key dataOct 19, 2026
Open
$26.82
From 52W high
−6.08%
Volume
1.60M
Market cap
$2.78B
P/E (Fwd)
15.6x
EV/EBITDA
9.2x
P/E (TTM)
16.1x
RSI (14)
49.6
1D Return
−0.11%
YTD Return
+29.40%
SummaryUpdated Jun 1, 2026

Harley-Davidson, Inc. (NYSE:HOG) is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. The company has become synonymous with heavyweight motorcycles and American motorcycle culture, building a legendary brand around cruiser and touring motorcycles. After going public in 1986, Harley-Davidson has evolved from a traditional motorcycle manufacturer into a diversified company that also provides financial services and has ventured into electric motorcycles through its LiveWire subsidiary. The company operates globally through a network of independent dealers and has maintained its position as a premium motorcycle brand despite facing challenges from changing demographics, economic pressures, and evolving transportation preferences.

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