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HOG

Harley-Davidson, Inc.

NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US

$28.31
+2.29%
Ask drillr
Price chart
Aug 6Aug 11Aug 14Aug 19Aug 24Aug 27Sep 1Sep 4
P/E (Fwd)
20.7x
EV/EBITDA
9.6x
Market Cap
$2.95B
RSI (14)
58.5
1D Return
+2.29%
YTD Return
+37.68%
SummaryUpdated Jun 1, 2026

Harley-Davidson, Inc. (NYSE:HOG) is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. The company has become synonymous with heavyweight motorcycles and American motorcycle culture, building a legendary brand around cruiser and touring motorcycles. After going public in 1986, Harley-Davidson has evolved from a traditional motorcycle manufacturer into a diversified company that also provides financial services and has ventured into electric motorcycles through its LiveWire subsidiary. The company operates globally through a network of independent dealers and has maintained its position as a premium motorcycle brand despite facing challenges from changing demographics, economic pressures, and evolving transportation preferences.

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