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HOG

HARLEY-DAVIDSON, INC.

NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US

$32.80
+0.66%
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Price chart
Oct 8Oct 13Oct 16Oct 21Oct 26Oct 29Nov 3Nov 6
Key dataNov 6, 2026
Open
$31.98
From 52W high
−5.19%
Volume
965226.00
Market cap
$3.31B
P/E (Fwd)
18.7x
EV/EBITDA
−27.2x
P/E (TTM)
—
RSI (14)
66.2
1D Return
+0.66%
YTD Return
+58.13%
SummaryUpdated Sep 1, 2026

Harley-Davidson, Inc. (NYSE:HOG) is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. The company has become synonymous with heavyweight motorcycles and American motorcycle culture, building a legendary brand around cruiser and touring motorcycles. After going public in 1986, Harley-Davidson has evolved from a traditional motorcycle manufacturer into a diversified company that also provides financial services and has ventured into electric motorcycles through its LiveWire subsidiary. The company operates globally through a network of independent dealers and has maintained its position as a premium motorcycle brand despite facing challenges from changing demographics, economic pressures, and evolving transportation preferences.

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