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HOG

HARLEY-DAVIDSON, INC.

NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US

$27.87
+3.38%
Ask drillr
Price chart
Aug 12Aug 17Aug 20Aug 25Aug 28Sep 2Sep 8Sep 11
P/E (Fwd)
20.5x
EV/EBITDA
9.6x
Market Cap
$2.90B
RSI (14)
54.3
1D Return
+3.38%
YTD Return
+35.55%
SummaryUpdated Jun 1, 2026

Harley-Davidson, Inc. (NYSE:HOG) is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. The company has become synonymous with heavyweight motorcycles and American motorcycle culture, building a legendary brand around cruiser and touring motorcycles. After going public in 1986, Harley-Davidson has evolved from a traditional motorcycle manufacturer into a diversified company that also provides financial services and has ventured into electric motorcycles through its LiveWire subsidiary. The company operates globally through a network of independent dealers and has maintained its position as a premium motorcycle brand despite facing challenges from changing demographics, economic pressures, and evolving transportation preferences.

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