SEEK (SKLTY) AI Job Recommendations: Career Feed Engagement Up 30%

SEEK Limited (SKLTY) said its AI job recommendations engine, Career Feed, increased engagement by a further 30% over the last year. Management gave the figure on its full-year earnings call on 2026-08-11 [1]. The company has not disclosed how much revenue the application contributes.

What SEEK does and how Career Feed works

SEEK Limited is an Australia-based online recruitment platform operator. It runs the SEEK site in Australia and New Zealand and job sites such as Jobstreet and Jobsdb in Asia. The platform connects job seekers with employers that post roles. Candidates use it for free, and SEEK earns most of its money by charging hirers to place job ads.

Career Feed is SEEK's AI job recommendation feature for candidates. It combines the information candidates provide, their browsing and engagement on SEEK, and the company's real-time understanding of the hiring market to proactively surface roles a candidate may like and be a good fit for [1]. It also uses off-platform notifications to reach job seekers who rarely search on their own. SEEK uses generative AI to explain to candidates why a recommended role suits them [2]. The feature sits where candidates find and apply for jobs, which makes it part of the platform's core business.

From less effort to more engagement

SEEK's public account of Career Feed has moved from saving candidates effort to getting more people to use it. On its half-year earnings call on 2026-02-20, SEEK said it had launched the intelligent feed, which uses candidate profile and behavior data to do more of the reasoning on candidates' behalf. At that point the company stressed that the feed took less effort than manual search and made applications more likely [2].

On the 2026-08-11 full-year call, SEEK said it had kept improving the feed's relevance and functionality over the past year. The disclosed metric shifted to Career Feed's own engagement growth, and management said it expects the feed to keep expanding SEEK's reach among less-active job seekers [1]. Both disclosures use the same name, target the same group of candidates and describe the same personalized job recommendations, so the later call describes an upgrade of the same application. Career Agent, which SEEK launched in the same period to offer conversational career advice and profile updates, is a separate product and has not replaced Career Feed.

Early results: effort and application likelihood

The figures SEEK gave on 2026-02-20 show that the application first improved how efficiently candidates find suitable roles. Management said finding a relevant job through Career Feed takes less than half the effort of manual job search, but it did not explain how effort is measured [2].

On the same call, SEEK said candidates are now 1.5x more likely to see and apply for relevant jobs because of the quality of its matching and explanations [2]. That is the combined effect of matching and explanations. The company did not give a comparison baseline or separate the contribution of each part.

The 30% engagement figure and its limits

The 30% figure disclosed on 2026-08-11 measures engagement growth for Career Feed itself, and it is the most direct user-side reading for the application so far [1]. SEEK did not disclose the base for the growth or the exact start and end dates, so the number cannot be converted into user counts or application volumes.

Management also said AI recommendations already generate more than half of all applications and placements across SEEK [1]. That claim covers AI recommendations across the whole platform, so it cannot be credited entirely to Career Feed. It does show that recommendations have become one of the main ways candidates apply for jobs on SEEK.

How it could reach revenue

In the business chain, the financial metric Career Feed could ultimately affect is revenue, but the publicly disclosed link currently stops at placement share. SEEK said the quality of its matching and explanations underpinned 7 percentage points of placement share growth in ANZ over the last 3 years [2]. If more accurate recommendations help hirers get more suitable applications and placements on SEEK, the platform's share could strengthen, and hirers would have more reason to keep paying for job ads.

Placement share is not a financial statement line, however, and other platform factors also affect the 7 percentage points. SEEK has not separated the contributions of matching, explanations and other factors. It also has not disclosed revenue, pricing or profit data tied to Career Feed or AI recommendations.

What is confirmed and what to watch

What can be confirmed is that Career Feed is now part of SEEK's core job-search flow for candidates. It makes finding roles take less effort and applying more likely, and engagement with it is rising. Its contribution to revenue has not been quantified on its own. The next question is whether SEEK will disclose how the applications and placements driven by recommendations relate to hirers' paid ad volumes or ad pricing.

Application assessment

• Career Feed Job Discovery | Business role: core business | Deployment stage: limited production | Coverage: company-wide | Value type: revenue growth

Sources

[1] Drillr · SEEK Limited (SKLTY) · 2026-08-11 · Earnings call

Quote: "And in the last year, we continue to improve its relevance and functionality and increased career feed engagement by a further 30%."

[2] Drillr · SEEK Limited (SKLTY) · 2026-02-20 · Earnings call

Quote: "So candidates are now 1.5x more likely to see and apply for relevant jobs due to the quality of our matching and explanations, and that's underpinned our placement share growth of 7 percentage points over the last 3 years in ANZ."