ELF

e.l.f. Beauty, Inc. (NYSE:ELF) is a rapidly growing cosmetics company founded in 2004 and headquartered in Oakland, California. Originally known as J.A. Cosmetics Holdings, Inc., the company rebranded to e.l.f. Beauty in April 2016, shortly before going public in September 2016. The company has experienced remarkable growth over the past decade, evolving from a small disruptive beauty brand to a major player in the mass cosmetics market, achieving over $1 billion in annual net sales by fiscal 2024. e.l.f. Beauty operates multiple brands including its flagship e.l.f. Cosmetics and e.l.f. Skin lines, along with acquired brands Naturium, Well People, and Keys Soulcare.