COOK

Traeger, Inc. (NYSE:COOK) is a Salt Lake City-based company that designs, manufactures, and sells wood pellet-fueled barbecue grills and related products. Founded as a modern iteration of the original wood pellet grill concept, Traeger went public in July 2021 during the height of pandemic-driven outdoor cooking enthusiasm. The company has since navigated challenging market conditions, including post-pandemic demand normalization, economic headwinds affecting discretionary spending, and supply chain disruptions. Today, Traeger operates as a premium outdoor cooking brand with a focus on building a comprehensive ecosystem around wood pellet grilling technology.