BKNG

Booking Holdings Inc. (NASDAQ:BKNG) is a global online travel services company founded in 1997 and headquartered in Norwalk, Connecticut. Originally established as Priceline.com, the company transformed from a "name your own price" bidding platform into the world's largest online travel booking platform through strategic acquisitions. The company changed its name to Booking Holdings in 2018 to reflect its flagship Booking.com brand, which dominates the global accommodation booking market. Today, Booking Holdings operates a portfolio of travel brands serving millions of travelers worldwide and facilitating billions of dollars in travel bookings annually.