Informa TechTarget and The Sherpa Group Join Forces to Launch ‘Partner Demand Assurance’
Informa TechTarget and The Sherpa Group Join Forces to Launch ‘Partner Demand Assurance’ New partner engagement and enablement solution is designed to boost B2B partner campaign transparency, accountability and outcomes Informa TechTarget (Nasdaq: TTGT), an indispensable partner for B2B intelligence, media, and marketing solutions, today announced the launch of Partner Demand Assurance (PDA): a partner engagement and enablement solution delivered in collaboration with UK-based partner marketin
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