SRAD Stock: Insider Activity, Filings & Research

Sportradar Group AG (SRAD) — Drillr’s hub for SRAD insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, SRAD insiders filed 13 open-market buys and 0 sales (SEC Form 4).

Sentiment

100/100

Buys (3m)

Sells (3m)

Net (3m)

$11.3M

Insiders buyingCluster buying

Context3-month price -30%Institutions reducing (13F)

Date	Insider	Type	Shares	Price
May 21, 2026	Corcoran Breondirector	Grant	13,167	—
May 21, 2026	Bigley Deirdre Marydirector	Grant	13,167	—
May 21, 2026	Fleet Georgedirector	Grant	13,167	—
May 21, 2026	YABUKI JEFFERY Wdirector	Grant	26,335	—
May 21, 2026	Walder Marcdirector	Grant	13,167	—
May 21, 2026	Ramanathan Rajanidirector	Grant	13,167	—
May 21, 2026	KURTZ WILLIAMdirector	Grant	13,167	—
May 19, 2026	Deen Sameerofficer: Chief Operating Officer	Grant	240,192	—
May 19, 2026	KURTZ WILLIAMdirector	Tax	1,868	$12.49
May 19, 2026	YABUKI JEFFERY Wdirector	Tax	3,735	$12.49
May 19, 2026	Corcoran Breondirector	Tax	817	$12.49
May 19, 2026	Bigley Deirdre Marydirector	Tax	1,868	$12.49
May 19, 2026	Fleet Georgedirector	Tax	2,346	$12.49
May 19, 2026	Walder Marcdirector	Tax	479	$12.49
May 19, 2026	Ramanathan Rajanidirector	Tax	1,868	$12.49

Source: SRAD SEC Form 4 filings, latest May 21, 2026. For informational purposes only — not investment advice.

Overview

Sportradar Group AG (NASDAQ:SRAD) is a Swiss-based sports technology company founded in 2001 and headquartered in St. Gallen, Switzerland. The company went public in September 2021 and has established itself as a leading provider of sports data, technology solutions, and content services to the global sports betting and media industries. Sportradar operates internationally with a significant presence in the United Kingdom, United States, Malta, and other key markets, serving sports leagues, betting operators, and media companies with mission-critical software and data solutions.

Business

Sportradar operates as a sports technology and data provider that serves two primary industries: sports betting and sports media. The company's business is built around collecting, processing, and distributing real-time sports data and providing technology solutions that power the modern sports entertainment ecosystem. The company operates through two main business segments. The Betting Technology and Solutions segment represents approximately 80% of total revenue and provides comprehensive technology infrastructure for sports betting operators. This includes the Betradar platform, which offers live odds feeds, risk management tools, trading services, and streaming solutions that enable bookmakers to offer in-play betting experiences. The segment also includes Managed Trading Services (MTS), where Sportradar essentially operates as the trading desk for sportsbooks, managing approximately €35 billion in betting turnover while achieving roughly 10% margins for clients. The Sports Content, Technology and Services segment accounts for approximately 20% of revenue and operates under the Sportradar Media Services brand. This division provides data feeds, statistics, and content solutions to sports media companies, leagues, and broadcasters. It also includes marketing and advertising services that help betting operators acquire customers through programmatic advertising and affiliate marketing networks. Sportradar's core technology infrastructure involves collecting live sports data through a combination of human scouts, computer vision technology, and automated data capture systems. The company currently automates data collection for approximately 50% of sporting events and is targeting 90% automation. This data is then processed through AI-driven algorithms to create betting odds, statistical content, and predictive analytics that power both betting platforms and media applications.

Revenue model

Sportradar generates revenue through multiple complementary business models centered around sports data and technology services. The primary revenue streams include subscription-based data feeds, where sports betting operators and media companies pay recurring fees for access to live sports data, odds, and statistics. The company also operates a managed services model through its MTS platform, where it takes a percentage of betting handle in exchange for providing complete trading and risk management services to sportsbooks. Additional revenue comes from licensing fees for technology platforms, transaction-based fees from streaming and engagement products, and advertising commissions from its marketing services division. The company's customers include major sports betting operators like FanDuel, media companies, and sports leagues including the NBA, MLB, UEFA, and ATP. Several factors influence Sportradar's margins and profitability. Positive margin drivers include the company's increasing automation of data collection through computer vision and AI, which reduces labor costs while improving data quality and speed. The shift toward in-play betting globally also benefits Sportradar, as live betting requires more sophisticated data and technology solutions that command higher prices. The company's long-term sports rights contracts provide cost predictability, while its growing scale allows for better leverage of fixed technology investments. Margin pressures come primarily from sports rights costs, which can increase during contract renewals with major leagues. Competition from other data providers and potential new entrants could pressure pricing, though the high barriers to entry in sports data collection provide some protection. Regulatory changes in key markets could also impact demand, particularly if jurisdictions restrict certain types of betting products or impose additional compliance requirements.

Competitive moat

Sportradar possesses a moderately strong competitive moat built primarily around exclusive sports data rights, network effects, and high switching costs. The company's most significant competitive advantage lies in its exclusive multi-year partnerships with major sports leagues including the NBA, MLB, UEFA, and ATP. These partnerships create barriers to entry, as competitors cannot easily replicate Sportradar's comprehensive sports coverage without securing similar rights deals. The company benefits from network effects in its Managed Trading Services platform, where having more betting operators on the platform improves liquidity and risk distribution, making the service more valuable to all participants. Additionally, Sportradar has developed high switching costs for customers who integrate deeply with its technology platforms, as replacing core betting infrastructure or data feeds requires significant technical effort and operational disruption. However, the moat faces several challenges. Sports rights contracts are time-limited and subject to competitive bidding during renewals, creating ongoing risk that competitors could outbid Sportradar for key partnerships. The company faces competition from established players like Genius Sports and potential new entrants, particularly well-funded technology companies that might view sports data as strategically important. Additionally, some major sports leagues have begun developing their own data collection capabilities, which could reduce their reliance on third-party providers like Sportradar. The company's investment in AI and computer vision technology represents an attempt to strengthen its moat through technological differentiation, but these advantages may prove temporary as competitors develop similar capabilities. Overall, while Sportradar has meaningful competitive advantages, its moat is not impregnable and requires continuous investment and successful contract renewals to maintain.

Risks & safety

Sportradar demonstrates a strong financial position with solid margins of safety across multiple metrics: • Liquidity and Solvency: The company maintains €392 million in cash and short-term investments with minimal debt (debt-to-equity ratio of 5.3%), providing substantial financial flexibility. Current ratio of 1.35 indicates adequate short-term liquidity coverage. • Cash Generation: Strong operational cash flow of €112 million in Q1 2025 and positive free cash flow of €37 million demonstrates the business generates cash consistently. Full-year 2024 free cash flow reached €136 million. • Valuation Metrics: Trading at 10.2x EV/EBITDA and 62x P/E ratio based on recent quarters. While the P/E appears elevated, this reflects the company's growth trajectory and improving profitability profile. • Growth and Profitability: Revenue growing at 15-17% annually with expanding EBITDA margins (targeting 27% by 2027). The predictable, recurring nature of much of the revenue base provides earnings stability. • Other Considerations: Long-term sports rights contracts provide revenue visibility, though they also represent future cash commitments. The company's international diversification reduces single-market risk.

Recent development

Over the past few years, Sportradar has pursued several key strategic initiatives to strengthen its market position and drive growth. The company has significantly expanded its AI and automation capabilities, hiring a Chief Technology and AI Officer from Google and developing computer vision technology that now covers approximately 50% of sporting events, with a target of reaching 90% automation. This technological advancement reduces costs while improving data quality and speed. Product innovation has been a major focus, with launches including 4Sight Streaming technology that enhances audiovisual offerings and stimulates live betting engagement, Alpha Odds AI-driven real-time betting solutions, and micro-market betting that allows minute-by-minute wagering across multiple sports. The company has also developed over 1,800 new NBA player and micro markets to deepen betting engagement. Strategic acquisitions have expanded Sportradar's capabilities, including the acquisition of IMG Arena's sports rights portfolio to strengthen coverage in tennis, basketball, and soccer, and the purchase of XLMedia to enhance its affiliate marketing business with access to 70 million unique sports fans in the U.S. market. Geographic expansion has been another priority, with particular focus on the Brazilian market where the company has established a local office, signed 35 MTS bookmakers, and is exploring iGaming opportunities. The company has also strengthened its position in the U.S. market, which now represents 28% of total revenue and grew 31% year-over-year in Q1 2025. Partnership extensions have secured long-term revenue streams, including expanded deals with Major League Baseball through 2032 and multi-year agreements with UEFA for exclusive data distribution rights.

SRAD company profile · for informational purposes only — not investment advice.

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