Celsius Holdings, Inc.
- Open
- 30.79
- Day high
- 30.80
- Day low
- 29.37
- Prev close
- 30.60
- Volume
- 7.9M
- Mkt cap
- $7.6B
- P/E (TTM)
- 74.6
- EPS (TTM)
- $0.40
- P/B
- 6.1
- P/S
- 2.6
- Yield
- —
- Per share
- —
- ▲Insiders net buying $716K over the last 3 months (3 open-market buys, 0 sales)
- ◆Cluster buying — multiple insiders bought within days
- 🏛Institutions mixed (13F)
Celsius Holdings, Inc. (CELH) is a Consumer Defensive company listed on NASDAQ. The stock is down 34% over the past year. Over the trailing 3 months, insiders filed 3 open-market buys and 0 sales (SEC Form 4).
Celsius Holdings, Inc. (CELH) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 10 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
CELH earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 7, 2026 | $0.29 | $0.41 | +41.4% | $783M | +2.6% |
| Feb 26, 2026 | $0.19 | $0.04 | -78.9% | $722M | +13.0% |
| Nov 6, 2025 | $0.27 | $0.42 | +53.8% | $725M | +0.6% |
| Aug 7, 2025 | $0.21 | $0.47 | +122.7% | $739M | +12.7% |
| Feb 20, 2025 | $0.11 | $0.14 | +27.3% | $332M | +1.6% |
| Feb 29, 2024 | $0.15 | $0.17 | +13.3% | $347M | +5.3% |
| Mar 1, 2023 | $-0.01 | $0.01 | +253.4% | $178M | -1.2% |
| Nov 9, 2022 | $-0.06 | $-0.24 | -279.1% | $188M | +16.2% |
| Mar 1, 2022 | $0.01 | $0.05 | +279.1% | $104M | +13.2% |
| Nov 11, 2021 | $0.02 | $0.01 | -54.1% | $95M | -25.9% |
| Aug 12, 2021 | $0.01 | $0.02 | +110.5% | $65M | +0.0% |
| May 13, 2021 | $0.01 | $0.01 | +14.3% | $50M | +0.0% |
CELH insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 1, 2026 | Hanson Ericofficer: President & COO | Tax | 6,146 | $33.27 |
| May 26, 2026 | Kravitz Haldirector | Buy | 8,400 | $29.73 |
| May 26, 2026 | Fieldly Johndirector, officer: Chief Executive Officer | Buy | 8,475 | $29.36 |
| May 26, 2026 | Hanson Ericofficer: President & COO | Buy | 7,500 | $29.04 |
| May 19, 2026 | Fieldly Johndirector, officer: Chief Executive Officer | Tax | 1,058 | $30.16 |
| May 6, 2026 | Storey Paul H.officer: Chief Supply Chain Officer | Tax | 2,025 | $33.52 |
| Apr 20, 2026 | Langhans Jarrodofficer: Chief Financial Officer | Tax | 4,391 | $35.25 |
| Mar 3, 2026 | MILLER CHERYLdirector | Grant | 2,611 | — |
| Mar 3, 2026 | Fieldly Johndirector, officer: Chief Executive Officer | Grant | 41,969 | — |
| Mar 3, 2026 | Fieldly Johndirector, officer: Chief Executive Officer | Tax | 12,056 | $53.61 |
| Mar 3, 2026 | Mattessich Richard Stephenofficer: Chief Legal Officer | Tax | 3,416 | $53.61 |
| Mar 3, 2026 | Lam Thi Tuyet Trinhofficer: Chief Human Resources Officer | Grant | 9,238 | — |
| Mar 3, 2026 | Langhans Jarrodofficer: Chief Financial Officer | Grant | 15,015 | — |
| Mar 3, 2026 | Kravitz Haldirector | Grant | 2,611 | — |
| Mar 3, 2026 | Castaldo Nicholasdirector | Grant | 2,611 | — |
Source: CELH SEC Form 4 filings, latest Jun 1, 2026. For informational purposes only — not investment advice.
See the full CELH insider & 13F page →Celsius Holdings, Inc. company profile
Overview
Celsius Holdings, Inc. (NASDAQ:CELH) is a Florida-based beverage company that develops, markets, and distributes functional energy drinks and dietary supplements. Founded in 2004 and originally known as Vector Ventures, Inc., the company rebranded to Celsius Holdings in 2007 and went public the same year. What began as a small functional beverage startup has evolved into one of the fastest-growing energy drink brands in the United States, achieving the #3 position in the U.S. energy drink market by 2022. The company has experienced explosive growth over the past few years, driven by strong consumer demand for healthier energy drink alternatives and strategic partnerships, most notably with PepsiCo for distribution. In 2024, Celsius made a significant strategic acquisition of Alani Nu, a female-focused functional wellness brand, for $1.8 billion, positioning itself as a multi-brand platform in the functional beverage space.
Business
Celsius operates in the functional energy drink market, a rapidly growing segment within the broader non-alcoholic beverage industry. The company's core business revolves around developing and marketing energy drinks that combine caffeine with additional functional ingredients like vitamins, amino acids, and natural extracts, positioning them as healthier alternatives to traditional energy drinks. The company's primary product line is CELSIUS Originals, which includes both carbonated and non-carbonated functional energy drinks marketed as fitness and lifestyle beverages. These drinks contain caffeine derived from natural sources, B-vitamins, vitamin C, and proprietary blends of ingredients like green tea extract, guarana, and ginger root. The brand is positioned around the "Live Fit" lifestyle, targeting health-conscious consumers who want energy drinks that align with their wellness goals. Beyond the core Celsius brand, the company has expanded its portfolio to include several product lines: CELSIUS HEAT offers higher-caffeine dietary supplements in flavors like inferno punch and cherry lime; CELSIUS BCAA+ENERGY provides branched-chain amino acids for muscle recovery; CELSIUS Essentials features 16-ounce performance energy drinks; and CELSIUS Hydration offers zero-sugar electrolyte powders. The company also produces CELSIUS On-the-Go powdered versions for convenience. In 2024, Celsius significantly expanded its portfolio through the $1.8 billion acquisition of Alani Nu, a female-focused functional wellness brand that targets millennials and Gen Z consumers. This acquisition created a combined platform with approximately $2 billion in pro forma sales, with Alani Nu representing roughly 30-35% of the combined revenue base. The functional energy drink market differs from traditional energy drinks by emphasizing health and wellness benefits rather than just caffeine delivery. Products typically feature zero sugar, natural ingredients, and additional functional benefits like metabolism support or hydration. This segment has been driving significant growth in the overall energy drink category, with sugar-free options now representing over 50% of the total energy drink market.
Revenue model
Celsius generates revenue primarily through product sales to retailers and distributors across multiple channels. The company operates on a traditional CPG (consumer packaged goods) business model, manufacturing and selling its beverages to retailers who then sell them to end consumers. The company's revenue streams include direct sales to major retailers like convenience stores, supermarkets, drug stores, and mass merchants, as well as sales through club stores (like Costco), e-commerce platforms (particularly Amazon), and foodservice channels including gyms, health clubs, and restaurants like Subway. The company has achieved nearly complete U.S. distribution coverage at 98.7% ACV (All Commodity Volume), meaning its products are available in stores that represent 98.7% of total U.S. retail sales. Celsius benefits from premium pricing in the energy drink category, maintaining higher price points than traditional energy drinks due to its positioning as a functional, health-focused beverage. The company's gross margins have improved significantly over time, reaching approximately 52% in recent quarters, up from the mid-40% range in previous years. Several factors can impact Celsius's profitability positively: growing consumer preference for healthier energy alternatives, successful new product launches, international expansion opportunities, operational efficiencies from scale, and the ability to maintain premium pricing. The partnership with PepsiCo provides significant distribution advantages and supply chain efficiencies. Conversely, margin pressures can arise from increased competition in the functional beverage space, commodity cost inflation (particularly aluminum cans and ingredients), promotional activities needed to maintain market share, and the substantial marketing investments required to build brand awareness. The company also faces potential margin compression from retail consolidation and the need to invest heavily in international expansion efforts. Economic downturns can pressure consumers to trade down to lower-priced alternatives, while regulatory changes around caffeine content or health claims could impact the category.
Competitive moat
Celsius has built a moderate but growing competitive moat based primarily on brand strength and distribution advantages, though this moat faces ongoing challenges in the highly competitive beverage industry. The company's primary competitive advantage lies in its strong brand positioning as the leading "better-for-you" energy drink. Celsius has successfully differentiated itself from traditional energy drinks through its focus on natural ingredients, zero sugar formulations, and fitness-lifestyle marketing. This positioning has resonated strongly with health-conscious consumers, particularly millennials and Gen Z, helping the brand achieve an 11.5% market share in the U.S. energy drink market. The company's distribution partnership with PepsiCo provides significant competitive advantages, including access to PepsiCo's extensive distribution network, supply chain efficiencies, and international market opportunities across 126 countries. This partnership creates barriers for smaller competitors who lack similar distribution scale and relationships. However, Celsius's moat faces several vulnerabilities. The functional beverage market has relatively low barriers to entry, with numerous competitors launching similar products targeting health-conscious consumers. Major beverage companies like Coca-Cola, Red Bull, and Monster have significant resources to develop competing products and can leverage their existing distribution networks and marketing budgets. The company's dependence on the PepsiCo partnership, while beneficial, also creates potential risks if the relationship changes. Additionally, the functional beverage space is rapidly evolving, with new brands and products constantly entering the market, making it challenging to maintain differentiation over time. The recent acquisition of Alani Nu strengthens Celsius's competitive position by creating a multi-brand platform and expanding its addressable market, particularly among female consumers. However, successful integration and maintaining both brands' distinct identities will be crucial for realizing these benefits. Overall, while Celsius has established a solid market position, the company must continue innovating and investing in brand building to maintain its competitive advantages in this dynamic market.
Risks & safety
Celsius demonstrates a strong financial position with substantial cash reserves and minimal debt, providing significant margin of safety for investors. • Cash Position: $977 million in cash and short-term investments as of Q1 2025, providing substantial liquidity buffer • Debt Level: Minimal debt with debt-to-equity ratio of just 0.044, indicating very low financial leverage • Current Ratio: Strong liquidity at 3.38x, well above the 1.0x threshold for financial health • Cash Flow: Positive free cash flow of $96 million in Q1 2025, demonstrating operational cash generation • Valuation Metrics: - P/E ratio of 47.2x indicates premium valuation - EV/EBITDA of 33.9x suggests high growth expectations - Price-to-book ratio of 18.9x reflects significant premium to tangible assets • Other Considerations: Recent $1.8 billion Alani Nu acquisition will consume significant cash but is expected to be accretive; strong balance sheet provides flexibility for continued investment in growth and international expansion; minimal capital expenditure requirements typical of asset-light beverage business model.
Recent development
Over the past few years, Celsius has executed several key strategic initiatives that have transformed the company from a niche functional beverage player into a major force in the energy drink market. The most significant development was the strategic partnership with PepsiCo that began in 2022, which revolutionized Celsius's distribution capabilities. This partnership enabled the company to achieve nearly complete U.S. market coverage at 98.7% ACV and expand from 59.6% ACV to 89.7% within a single year. The PepsiCo relationship also opened doors to international expansion opportunities across 126 markets globally. Product portfolio expansion has been another major focus area. The company launched Celsius Essentials (16-ounce performance energy drinks), Celsius Hydration (zero-sugar electrolyte powders), and various new flavors across its core product lines. These launches have helped the company capture different consumer occasions and expand its addressable market beyond traditional energy drink consumers. The company's most transformative recent move was the $1.8 billion acquisition of Alani Nu in April 2024. This acquisition created a multi-brand platform targeting different consumer segments, with Alani Nu's strong female consumer base (92% female social media following) complementing Celsius's more balanced demographic profile. The combined entity represents approximately 16% market share in the energy category and is expected to generate $50 million in annual cost synergies. International expansion has accelerated significantly, with launches in Canada, the UK, Ireland, France, Australia, and New Zealand. The company established a global center of excellence in Ireland and formed strategic partnerships with distributors like Suntory for European markets. International revenue grew 41% in Q1 2025, though it still represents a relatively small portion of total sales. The company has also invested heavily in operational capabilities, including the acquisition of Big Beverage (a co-packer) for vertical integration, implementation of AI-assisted selling tools, and a 50% increase in field marketing teams. These investments support the company's ability to scale operations and maintain service levels as it continues to grow rapidly.
CELH company profile · for informational purposes only — not investment advice.
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