YSG

Yatsen Holding Limited (NYSE:YSG) is a Chinese beauty and cosmetics company founded in 2016 and headquartered in Guangzhou, China. The company went public on the New York Stock Exchange in November 2020. Originally known as Mangrove Bay Ecommerce Holding (Cayman), Yatsen has evolved from a digitally-native color cosmetics brand into a diversified beauty conglomerate operating multiple brands across skincare and color cosmetics categories. The company has undergone significant strategic transformation in recent years, shifting its focus from primarily color cosmetics to a more balanced portfolio that emphasizes higher-margin skincare products.