VRA

Vera Bradley, Inc. (NASDAQ:VRA) is a women's lifestyle brand founded in 1982 and headquartered in Roanoke, Indiana. The company went public in October 2010 and operates primarily in the fashion accessories market, designing and selling handbags, luggage, travel items, and lifestyle accessories. Originally built around its signature quilted cotton patterns, Vera Bradley has evolved into a multi-brand portfolio that includes the bohemian jewelry brand Pura Vida, which it acquired in 2017. The company has been undergoing a significant strategic transformation called "Project Restoration" since 2023, aimed at revitalizing its core brand and repositioning itself in the competitive women's accessories market.