TREE
NASDAQ · Financial Services · Financial - Conglomerates · US
LendingTree, Inc. (NASDAQ:TREE) is a Charlotte, North Carolina-based financial services company that operates as an online consumer platform connecting borrowers with lenders and insurance providers. Founded in 1996 and originally known as Tree.com, the company rebranded to LendingTree in 2015 and went public in 2008. LendingTree has evolved from a simple loan comparison site into a comprehensive financial marketplace offering services across home lending, consumer credit, and insurance products. The company operates through a two-sided marketplace model, generating revenue by connecting consumers seeking financial products with lenders and insurance carriers willing to pay for qualified leads.