PRSU

Pursuit Attractions and Hospitality, Inc. (NYSE:PRSU) is a leading North American attraction and hospitality company that operates world-class destinations across the United States, Canada, and Iceland. Originally founded in 1926 as Viad Corp, the company underwent a strategic transformation in 2024, divesting its events business to focus exclusively on tourism attractions and hospitality properties. The company changed its name to Pursuit Attractions and Hospitality in January 2025, marking its evolution from a diversified conglomerate to a pure-play destination tourism operator headquartered in Scottsdale, Arizona.