PRPL
Purple Innovation, Inc.
NASDAQ · Consumer Cyclical · Furnishings, Fixtures & Appliances · US
$3.81
+0.00%0
Insider buys (3m)
0
Insider sells (3m)
$0.00
Net value (3m)
-60.9%
Price return (3m)
Form 4 filings
| Date | Insider | Activity | Shares | Price |
|---|---|---|---|---|
| May 6, 2026 | Lucian Robert Gerard · officer: Chief Financial Officer | Purchase | 60,000 | $0.49 |
| Apr 2, 2026 | Vogensen Todd E. · officer: Chief Financial Officer | F-InKind | 7,079 | $0.66 |
| Apr 2, 2026 | HAYNOR ERIC SCOTT · officer: Chief Operating Officer | M-Exempt | 21,101 | $0.00 |
| Apr 2, 2026 | KERBY JEFFERY SCOTT · officer: Chief of Owned Retail | F-InKind | 3,920 | $0.66 |
| Apr 2, 2026 | Vogensen Todd E. · officer: Chief Financial Officer | M-Exempt | 24,116 | $0.00 |
| Apr 2, 2026 | DeMartini Robert · director, officer: Chief Executive Officer | F-InKind | 23,192 | $0.66 |
| Apr 2, 2026 | HUTCHINGS JEFFREY LAYNE · officer: Chief Innovation Officer | M-Exempt | 16,881 | $0.00 |
| Apr 2, 2026 | DeMartini Robert · director, officer: Chief Executive Officer | M-Exempt | 80,386 | $0.00 |
| Apr 2, 2026 | Ulrich George Turner · officer: Principal Accounting Officer | M-Exempt | 6,576 | $0.00 |
| Apr 2, 2026 | KERBY JEFFERY SCOTT · officer: Chief of Owned Retail | M-Exempt | 13,585 | $0.00 |
| Mar 17, 2026 | HAYNOR ERIC SCOTT · officer: Chief Operating Officer | M-Exempt | 14,097 | $0.00 |
| Mar 17, 2026 | KERBY JEFFERY SCOTT · officer: Chief of Owned Retail | F-InKind | 2,651 | $0.71 |
| Mar 17, 2026 | Ulrich George Turner · officer: Principal Accounting Officer | M-Exempt | 6,292 | $0.00 |
| Mar 17, 2026 | HUTCHINGS JEFFREY LAYNE · officer: Chief Innovation Officer | M-Exempt | 62,595 | $0.00 |
| Mar 17, 2026 | Vogensen Todd E. · officer: Chief Financial Officer | M-Exempt | 43,210 | $0.00 |
| Mar 17, 2026 | DeMartini Robert · director, officer: Chief Executive Officer | M-Exempt | 314,943 | $0.00 |
| Mar 17, 2026 | Vogensen Todd E. · officer: Chief Financial Officer | F-InKind | 12,683 | $0.71 |
| Mar 17, 2026 | KERBY JEFFERY SCOTT · officer: Chief of Owned Retail | M-Exempt | 9,186 | $0.00 |
| Mar 17, 2026 | DeMartini Robert · director, officer: Chief Executive Officer | M-Exempt | 56,529 | $0.00 |
| Mar 17, 2026 | DeMartini Robert · director, officer: Chief Executive Officer | F-InKind | 16,309 | $0.71 |
| Mar 17, 2026 | HUTCHINGS JEFFREY LAYNE · officer: Chief Innovation Officer | M-Exempt | 11,235 | $0.00 |
| Jun 6, 2025 | HAYNOR ERIC SCOTT · officer: Chief Operating Officer | M-Exempt | 12,572 | $0.00 |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE · officer: Chief Innovation Officer | M-Exempt | 9,827 | $0.00 |
| May 6, 2025 | Coliseum Capital Management, LLC · director, 10 percent owner: | A-Award | 6,557,377 | $1.50 |
| Apr 2, 2025 | HAYNOR ERIC SCOTT · officer: Chief Operating Officer | M-Exempt | 21,101 | $0.00 |
| Apr 2, 2025 | Roddy Jack · officer: Chief People Officer | M-Exempt | 16,881 | $0.00 |
| Apr 2, 2025 | KERBY JEFFERY SCOTT · officer: Chief of Owned Retail | F-InKind | 4,647 | $0.76 |
| Apr 2, 2025 | KERBY JEFFERY SCOTT · officer: Chief of Owned Retail | M-Exempt | 13,585 | $0.00 |
| Apr 2, 2025 | DeMartini Robert · director, officer: Chief Executive Officer | F-InKind | 23,232 | $0.76 |
| Apr 2, 2025 | Ulrich George Turner · officer: Principal Accounting Officer | M-Exempt | 6,576 | $0.00 |
Institutional positioning
13F filings over the trailing two quarters
New 6Increased 12Reduced 25Sold out 68
| Filer | Action | Shares | Filed |
|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | Unchanged | 46,855,291 | May 15, 2026 |
| WASATCH ADVISORS LP | Reduced | 5,071,444 | Apr 21, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 2,254,889 | May 15, 2026 |
| BLACKROCK, INC. | Reduced | 1,045,474 | May 13, 2026 |
| MILLENNIUM MANAGEMENT LLC | Reduced | 848,774 | May 15, 2026 |
| DYNAMIC ADVISOR SOLUTIONS LLC | Unchanged | 752,200 | Apr 8, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | 677,654 | May 14, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 676,083 | May 15, 2026 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Reduced | 608,180 | May 15, 2026 |
| INVENOMIC CAPITAL MANAGEMENT LP | Reduced | 500,000 | May 15, 2026 |
| JPMORGAN CHASE & CO | Reduced | 328,635 | May 13, 2026 |
| VANGUARD FIDUCIARY TRUST CO | New Position | 308,521 | May 8, 2026 |
| ANSON FUNDS MANAGEMENT LP | Unchanged | 300,000 | May 19, 2026 |
| CRUMLY & ASSOCIATES INC. | Increased | 292,063 | Apr 2, 2026 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Increased | 287,012 | May 15, 2026 |
Insider activity from SEC Form 4; institutional positioning from 13F filings · Latest filing May 6, 2026