NUS

Nu Skin Enterprises, Inc. (NYSE:NUS) is a global beauty and wellness company founded in 1984 and headquartered in Provo, Utah. The company went public in 1996 and has evolved from a traditional direct-selling organization into a diversified beauty, wellness, and lifestyle company. Nu Skin operates in over 50 markets worldwide, distributing personal care products, nutritional supplements, and wellness devices through both direct sales representatives and digital platforms. The company has undergone significant strategic transformation in recent years, expanding beyond its core direct-selling model to include affiliate marketing, connected wellness devices, and manufacturing services for third-party brands.