LUV

Southwest Airlines Co. (NYSE:LUV) is a major American low-cost carrier founded in 1967 and headquartered in Dallas, Texas. The airline went public in 1980 and has grown to become one of the largest domestic airlines in the United States. Southwest pioneered the low-cost carrier model in American aviation, focusing on point-to-point travel rather than the traditional hub-and-spoke system used by legacy carriers. The company operates an all-Boeing 737 fleet and has built its brand around affordable fares, no baggage fees, and a distinctive open-seating policy, though it is currently undergoing significant strategic changes including the introduction of assigned seating and premium cabin configurations.