HEPS

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS), commonly known as Hepsiburada, is Turkey's leading e-commerce platform. Founded in 2000 and headquartered in Istanbul, the company went public on NASDAQ in July 2021. Hepsiburada operates as a comprehensive digital marketplace that connects millions of consumers with over 100,000 merchants across Turkey. The company has evolved from a simple online retailer into a multi-faceted e-commerce ecosystem offering logistics, payments, advertising, and financial services. In early 2025, Kaspi, a Kazakhstan-based fintech company, acquired a 65.4% controlling stake in Hepsiburada, marking a significant ownership transition for the Turkish e-commerce giant.