GOCO

GoHealth, Inc. (NASDAQ:GOCO) is a Chicago-based health insurance marketplace and digital health company that was founded in 2001 and went public in July 2020. The company operates as a technology-driven intermediary that connects consumers with health insurance plans, with a primary focus on Medicare products for seniors. GoHealth has evolved from a traditional insurance broker into what it calls a "Medicare engagement company," leveraging artificial intelligence and machine learning to help consumers navigate the complex landscape of Medicare plan options. The company has undergone significant strategic transformation in recent years, shifting from a purely transactional enrollment model to a more comprehensive consumer-centric approach that emphasizes ongoing engagement and plan optimization.