DSP

Viant Technology Inc. (NASDAQ:DSP) is an advertising software company founded in 1999 and headquartered in Irvine, California. The company went public in February 2021 and operates as an independent demand-side platform (DSP) that enables marketers and advertising agencies to plan, buy, and measure advertising campaigns across multiple digital channels. Viant has positioned itself as a buy-side-only platform, meaning it exclusively serves advertisers rather than competing with them by also selling advertising inventory, which differentiates it from larger competitors like Google and Amazon who operate on both sides of the advertising marketplace.