CELH

Celsius Holdings, Inc. (NASDAQ:CELH) is a Florida-based beverage company that develops, markets, and distributes functional energy drinks and dietary supplements. Founded in 2004 and originally known as Vector Ventures, Inc., the company rebranded to Celsius Holdings in 2007 and went public the same year. What began as a small functional beverage startup has evolved into one of the fastest-growing energy drink brands in the United States, achieving the #3 position in the U.S. energy drink market by 2022. The company has experienced explosive growth over the past few years, driven by strong consumer demand for healthier energy drink alternatives and strategic partnerships, most notably with PepsiCo for distribution. In 2024, Celsius made a significant strategic acquisition of Alani Nu, a female-focused functional wellness brand, for $1.8 billion, positioning itself as a multi-brand platform in the functional beverage space.