BZUN
Baozun Inc.
NASDAQ · Consumer Cyclical · Specialty Retail · CN
$2.87
+2.87%Income statement
| Metric | TTM | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Revenue | |||||
| Total Revenue | 10.4B | 9.9B | 9.4B | 8.8B | 8.4B |
| Cost of Revenue | 4.4B | 4.9B | 4.9B | 4.9B | 5.0B |
| Gross Profit | 6.0B | 5.1B | 4.5B | 3.9B | 3.4B |
| Operating Expenses | |||||
| R&D Expense | 113.8M | — | — | 505.2M | 428.0M |
| SG&A Expense | 5.4B | 4.6B | 4.1B | 3.7B | 3.0B |
| General & Admin Expense | 521.0M | 751.6M | 719.2M | 855.9M | 371.5M |
| Selling & Marketing Expense | 3.0B | 3.8B | 3.4B | 2.8B | 2.7B |
| Other Expenses | 307.0M | 385.9M | 501.8M | (88.2M) | (95.3M) |
| Total Operating Expenses | 5.8B | 5.0B | 4.6B | 4.1B | 3.4B |
| Cost and Expenses | 10.2B | 9.9B | 9.5B | 9.0B | 8.4B |
| Operating Income (EBIT) | 212.7M | 75.0M | (114.8M) | (206.4M) | 33.3M |
| Non-Operating | |||||
| Interest Income | 66.2M | 58.6M | 68.8M | 82.1M | 45.8M |
| Interest Expense | 38.1M | 44.6M | 39.0M | 41.3M | 56.9M |
| Net Interest Income | 28.1M | 14.0M | 29.8M | 40.8M | (11.1M) |
| Other Non-Op Income/Expense | (239.6M) | (264.6M) | (2.8M) | (4.4M) | (617.2M) |
| Non-Operating Income (excl Interest) | 244.7M | 231.1M | (60.8M) | (30.7M) | 556.7M |
| EBT (Pre-Tax Income) | (26.9M) | (189.7M) | (117.6M) | (210.8M) | (583.9M) |
| Income Tax Expense | 38.1M | 9.9M | 20.7M | 12.0M | 26.5M |
| Bottom Line | |||||
| Net Income | (135.5M) | (242.1M) | (185.2M) | (278.4M) | (653.3M) |
| Earnings from Cont. Ops | (65.0M) | (199.6M) | (138.4M) | (222.8M) | (610.4M) |
| Earnings from Discont. Ops | — | — | — | — | — |
| Bottom Line Net Income | (135.5M) | (242.1M) | (185.2M) | (278.4M) | (653.3M) |
| Per Share | |||||
| Basic EPS | ($2.36) | ($4.05) | ($3.09) | ($4.68) | ($10.68) |
| Diluted EPS | ($2.36) | ($4.05) | ($3.09) | ($4.68) | ($10.68) |
| Revenue Per Share | $179.67 | $171.99 | $157.48 | $148.27 | $137.65 |
| Shares | |||||
| Basic Shares Outstanding | 58.1M | 57.8M | 59.8M | 59.4M | 61.0M |
| Diluted Shares Outstanding | 58.9M | 57.8M | 59.8M | 59.5M | 61.0M |
| Profitability Metrics | |||||
| EBITDA | (25.1M) | 65.5M | 190.9M | 75.9M | (326.8M) |
| D&A | 9.0M | 221.7M | 244.9M | 251.6M | 196.5M |
| EBIT | (31.9M) | (156.2M) | (54.0M) | (175.7M) | (523.4M) |
As reported, in the filing currency · TTM sums the four latest quarters; MRQ is the latest quarter · Negatives in parentheses; a dash is a line the filing does not carry · Data as of Jun 1, 2026