comScore, Inc. Q2 FY2025 earnings call

• Second quarter had 4% year-over-year revenue growth and 25% adjusted EBITDA growth, driven by accelerated growth across cross-platform solutions and double-digit growth in local TV offerings. • 60% growth in cross-platform, with comScore's cross-platform measurement suite buoyed by audience scale across digital video, traditional TV and social. • Established as gold standard for local audience measurement, with TV measurement offering accredited by MRC and certified by U.S. JIC. • Expanded partnership with Google ahead of schedule, highlighting progress in becoming more agile and efficient. • Cross-platform growth through midpoint of year at 40%, driven by Proximic and early adoption of cross-platform content offering ccm. • Launched comScore Content Measurement in January, with early adoption and product roadmap delivering key features by year-end ahead of initial plans. • Board retained Goldman Sachs to advise on strategic and capital structure alternatives.

Total revenue for the second quarter was $89.4 million, up 4.1% from $85.8 million the same quarter a year ago. Content and ad measurement revenue of $76.8 million was up 6.3% from the prior year quarter, with cross-platform revenue of $12.8 million up 60% compared to the prior year. Syndicated audience revenue of $64 million was flat compared to the prior year quarter. Research and Insights Solutions revenue of $12.6 million was down 7.4% from Q2 of 2024. Movies business generated $9.6 million of revenue in the second quarter, up 3.6% from the prior year.

• Maintaining revenue guidance with revenue expected in the low end of $360 million to $370 million range. • Anticipate third quarter revenue to be roughly flat compared to prior year quarter due to shift related to Google contract. • Maintaining adjusted EBITDA guidance for full year with anticipated margin of 12% to 15%.

• Forward-looking statements may differ materially from actual results due to a number of risks and uncertainties outlined in 10-K, 10-Q and other SEC filings.

Q: Talk more about the cross-content measurement product, early on and longer-term opportunity.

A: Our cross-platform content measurement product brings a holistic view of audiences across platforms tied to the content being watched, allowing buy side and sell side of media to plan and act on a complete cross-platform view. Strong interest from broadcasters, streamers, advertisers, agencies and platforms is seen.

Q: Where Proximic continues to gain traction, partners or direct go-to-market strategy?

A: Vast majority of business scales with existing partner set in programmatic ecosystem, and direct selling to brands and agencies is also driving demand for the cross-platform activation product