comScore, Inc. Q1 FY2025 earnings call

• Continued double-digit growth in cross-platform and strong results in local, with local driven by key renewals and new business wins. • Earned MRC accreditation for demos in Comscore TV measurement offering, being the only TV measurement solution meeting MRC standards for both local and national. • Launched cross-platform content measurement solution in January, seeing client adoption and positive pipeline. • Made progress in addressing legacy workflows and technical debt, contributing to year-over-year improvements in adjusted EBITDA. • Progress in working with agency clients to drive adoption of offerings, particularly for TV currency transactions.

Total revenue for the first quarter was $85.7 million. Content & Ad Measurement revenue was $73.2 million, slightly up from the prior-year quarter. Cross-platform revenue was $9.7 million, up 20.5% compared to the prior year. Syndicated audience revenue was $63.5 million, down 1.7% from the prior-year quarter. The movies business generated $9.4 million of revenue, up 2.6% from the prior year. Research & Insights Solutions revenue was $12.5 million, down 11.5% from Q1 of 2024.

• Full year 2025 revenue expected to be in the low end of the previously provided range of $360 million to $370 million. • Expect Q2 2025 revenue to be in line with Q1 and roughly flat compared to Q2 2024, with revenue increasing quarter-over-quarter in the back half of the year. • Maintaining adjusted EBITDA guidance for the full year with an anticipated margin of 12% to 15%.

• Macro environment uncertainty impacts ad spend, with advertisers in certain categories taking a more cautious approach, which affected revenue in the cross-platform solution group.

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