09991.HK
Baozun Inc.
HKSE · Consumer Cyclical · Specialty Retail · CN
HKD 7.46
−2.93%Income statement
| Metric | TTM | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Revenue | |||||
| Total Revenue | 10.4B | 9.7B | 9.4B | 8.8B | 8.4B |
| Cost of Revenue | 3.7B | 2.5B | 4.9B | 4.9B | 5.0B |
| Gross Profit | 6.7B | 7.2B | 4.5B | 3.9B | 3.4B |
| Operating Expenses | |||||
| R&D Expense | 352.6M | 451.2M | 550.3M | 505.2M | 428.0M |
| SG&A Expense | 4.9B | 4.6B | 4.1B | 3.7B | 3.0B |
| General & Admin Expense | 696.0M | 751.6M | 719.2M | 855.9M | 371.5M |
| Selling & Marketing Expense | 4.2B | 3.8B | 3.4B | 2.8B | 2.7B |
| Other Expenses | 1.3B | 2.1B | (48.5M) | (88.2M) | (95.3M) |
| Total Operating Expenses | 6.5B | 7.2B | 4.6B | 4.1B | 3.4B |
| Cost and Expenses | 10.2B | 9.7B | 9.5B | 9.0B | 8.4B |
| Operating Income (EBIT) | 175.7M | (2.3M) | (114.8M) | (206.4M) | 33.3M |
| Non-Operating | |||||
| Interest Income | 65.8M | 57.0M | 68.8M | 82.1M | 45.8M |
| Interest Expense | 37.9M | 43.4M | 39.0M | 41.3M | 56.9M |
| Net Interest Income | 27.9M | 13.6M | 29.8M | 40.8M | (11.1M) |
| Other Non-Op Income/Expense | (202.4M) | (182.5M) | (2.8M) | (4.4M) | (617.2M) |
| Non-Operating Income (excl Interest) | 244.7M | — | (6.9M) | (30.7M) | 556.7M |
| EBT (Pre-Tax Income) | (26.6M) | (184.8M) | (117.6M) | (210.8M) | (583.9M) |
| Income Tax Expense | 38.2M | 9.7M | 20.7M | 12.0M | 26.5M |
| Bottom Line | |||||
| Net Income | (134.9M) | (235.8M) | (185.2M) | (278.4M) | (653.3M) |
| Earnings from Cont. Ops | (64.8M) | (194.4M) | (138.4M) | (222.8M) | (610.4M) |
| Earnings from Discont. Ops | — | — | — | — | — |
| Bottom Line Net Income | (134.9M) | (235.8M) | (185.2M) | (278.4M) | (653.3M) |
| Per Share | |||||
| Basic EPS | (HK$0.79) | (HK$1.36) | (HK$3.09) | (HK$1.56) | (HK$3.56) |
| Diluted EPS | (HK$0.79) | (HK$1.36) | (HK$3.09) | (HK$1.56) | (HK$3.56) |
| Revenue Per Share | HK$59.60 | HK$55.85 | HK$157.32 | HK$49.35 | HK$45.84 |
| Shares | |||||
| Basic Shares Outstanding | 174.4M | 173.5M | 59.9M | 178.5M | 183.3M |
| Diluted Shares Outstanding | 176.8M | 173.5M | 59.9M | 178.5M | 183.3M |
| Profitability Metrics | |||||
| EBITDA | 205.0M | 213.7M | 142.7M | 75.9M | (326.8M) |
| D&A | 62.0M | 216.0M | 250.6M | 251.6M | 196.5M |
| EBIT | 143.0M | (2.3M) | (107.9M) | (175.7M) | (523.4M) |
As reported, in the filing currency · TTM sums the four latest quarters; MRQ is the latest quarter · Negatives in parentheses; a dash is a line the filing does not carry · Data as of Jun 1, 2026