09888.HK
Baidu, Inc.
HKSE · Communication Services · Internet Content & Information · CN
HKD 95.90
+4.81%Income statement
| Metric | TTM | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Revenue | |||||
| Total Revenue | 123.6B | 125.7B | 133.1B | 134.6B | 123.7B |
| Cost of Revenue | 73.1B | 70.6B | 66.1B | 65.0B | 63.9B |
| Gross Profit | 50.4B | 55.2B | 67.0B | 69.6B | 59.7B |
| Operating Expenses | |||||
| R&D Expense | 19.6B | 19.9B | 22.1B | 24.2B | 23.3B |
| SG&A Expense | 23.3B | 25.2B | 23.6B | 23.5B | 20.5B |
| General & Admin Expense | — | — | 9.8B | 10.3B | 10.3B |
| Selling & Marketing Expense | — | — | 13.8B | 13.2B | 10.2B |
| Other Expenses | (1.0B) | — | — | — | — |
| Total Operating Expenses | 41.9B | 45.1B | 45.8B | 47.7B | 43.8B |
| Cost and Expenses | 115.1B | 115.6B | 111.9B | 112.7B | 107.8B |
| Operating Income (EBIT) | (7.5B) | 10.1B | 21.3B | 21.9B | 15.9B |
| Non-Operating | |||||
| Interest Income | 7.4B | 8.4B | 8.0B | 8.0B | 6.2B |
| Interest Expense | 2.4B | 2.7B | 2.8B | 3.2B | 2.9B |
| Net Interest Income | 4.9B | 5.7B | 5.1B | 4.8B | 3.3B |
| Other Non-Op Income/Expense | 4.0B | (3.6B) | 7.4B | 3.3B | (5.8B) |
| Non-Operating Income (excl Interest) | (18.1B) | 867.0M | (10.2B) | (253.0M) | (68.0M) |
| EBT (Pre-Tax Income) | (3.5B) | 6.5B | 28.6B | 25.2B | 10.1B |
| Income Tax Expense | 704.8M | 1.2B | 4.4B | 3.6B | 2.6B |
| Bottom Line | |||||
| Net Income | (4.7B) | 5.4B | 23.8B | 20.3B | 7.6B |
| Earnings from Cont. Ops | (4.2B) | 5.3B | 24.2B | 21.5B | 7.5B |
| Earnings from Discont. Ops | — | — | — | — | — |
| Bottom Line Net Income | (3.9B) | 5.4B | 23.1B | 19.6B | 7.0B |
| Per Share | |||||
| Basic EPS | (HK$1.72) | HK$1.99 | HK$8.27 | HK$8.58 | HK$2.50 |
| Diluted EPS | (HK$1.96) | HK$1.47 | HK$8.24 | HK$6.89 | HK$2.48 |
| Revenue Per Share | HK$45.49 | HK$46.13 | HK$47.72 | HK$59.09 | HK$44.46 |
| Shares | |||||
| Basic Shares Outstanding | 2.7B | 2.7B | 2.8B | 2.3B | 2.8B |
| Diluted Shares Outstanding | 2.8B | 2.7B | 2.8B | 2.8B | 2.8B |
| Profitability Metrics | |||||
| EBITDA | 8.9B | 17.8B | 35.9B | 36.5B | 30.7B |
| D&A | 6.0B | 7.7B | 14.7B | 14.7B | 14.7B |
| EBIT | 8.7B | 10.1B | 21.3B | 21.9B | 15.9B |
As reported, in the filing currency · TTM sums the four latest quarters; MRQ is the latest quarter · Negatives in parentheses; a dash is a line the filing does not carry · Data as of Jun 1, 2026