Wayfair Inc. (W) Insider Trading
Over the last 3 months, W insiders made 0 open-market buys and 17 sales, a net sale of -$19.2M (SEC Form 4). Over the last 6 months, 348 institutions increased and 281 reduced their position (13F).
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
17
Net (3m)
-$19.2M
Insider trades by month Buys Sells
Dec
Jan
Feb
Mar
Apr
Jul
Context3-month price +26%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 22,428 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Sell | 5,925 | $96.29 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 428 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Option | 27,073 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Option | 1,198 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Tax | 14,357 | $95.14 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Tax | 11,347 | $95.14 |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 326 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 22,942 | — |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 392 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 182 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Tax | 11,339 | $95.14 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 218 | — |
| May 4, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Grant | 91,768 | — |
| May 4, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Grant | 89,714 | — |
| May 4, 2026 | Tan Fionaofficer: Chief Technology Officer | Grant | 108,292 | — |
| Apr 27, 2026 | Conine Stevendirector | Sell | 5,839 | $78.57 |
| Apr 27, 2026 | Conine Stevendirector | Sell | 16,721 | $76.37 |
| Apr 27, 2026 | Conine Stevendirector | Sell | 38,510 | $78.11 |
| Apr 27, 2026 | Conine Stevendirector | Sell | 600 | $77.54 |
| Apr 27, 2026 | Conine Stevendirector | Sell | 4,240 | $79.06 |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 400 | $79.47 |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 39,477 | $78.10 |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 600 | $77.69 |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 53,136 | $77.24 |
| Apr 27, 2026 | Conine Stevendirector | Sell | 700 | $79.26 |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 749 | $79.85 |
| Apr 27, 2026 | Conine Stevendirector | Sell | 52,639 | $77.25 |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 5,137 | $78.66 |
| Apr 27, 2026 | Conine Stevendirector | Sell | 751 | $79.85 |
Source: W SEC Form 4 filings, latest Jul 6, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their W positions over the last 6 months (SEC Form 13F).
Increased
348
New positions
208
Reduced
281
Sold out
192
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| FMR LLC | Increased | 16.3M | May 15, 2026 |
| FMR LLC | Increased | 16.0M | Feb 17, 2026 |
| CAPITAL WORLD INVESTORS | Increased | 13.8M | May 13, 2026 |
| CAPITAL WORLD INVESTORS | Increased | 13.5M | Feb 11, 2026 |
| VANGUARD GROUP INC | Increased | 9.6M | Jan 29, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 9.3M | May 15, 2026 |
| JANUS HENDERSON GROUP PLC | Increased | 7.7M | May 18, 2026 |
| BLACKROCK, INC. | Increased | 5.7M | May 13, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | Increased | 5.4M | Feb 12, 2026 |
| JANE STREET GROUP, LLC | Reduced | 5.4M | May 12, 2026 |
| BLACKROCK, INC. | Increased | 5.3M | Feb 12, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | 5.0M | May 14, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 4.4M | May 8, 2026 |
| JANE STREET GROUP, LLC | Increased | 4.3M | Feb 12, 2026 |
| BAILLIE GIFFORD & CO | Reduced | 4.0M | Jan 23, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.