Wayfair Inc.
- Open
- 90.03
- Day high
- 92.86
- Day low
- 88.41
- Prev close
- 91.48
- Volume
- 1.8M
- Mkt cap
- $11.8B
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- -4.1
- P/S
- 0.9
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$19.2M over the last 3 months (0 open-market buys, 17 sales)
- 🏛Institutions mixed (13F)
Wayfair Inc. (W) is a Consumer Cyclical company listed on NYSE. The stock is up 58% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 17 sales (SEC Form 4).
Wayfair Inc. (W) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 12 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
W earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Apr 30, 2026 | $0.26 | $0.26 | +0.0% | $2.9B | +1.5% |
| Feb 19, 2026 | $0.64 | $-0.89 | -239.4% | $3.3B | +1.2% |
| Oct 28, 2025 | $0.46 | $0.70 | +52.2% | $3.1B | -5.4% |
| May 1, 2025 | $-0.18 | $0.10 | +155.6% | $2.7B | -12.7% |
| Feb 20, 2025 | $0.05 | $-0.25 | -600.0% | $3.1B | +15.0% |
| Nov 1, 2024 | $0.15 | $0.22 | +46.7% | $2.9B | -5.4% |
| Aug 1, 2024 | $0.50 | $0.47 | -6.0% | $3.1B | -2.3% |
| May 2, 2024 | $-0.45 | $-0.32 | +28.9% | $2.7B | +3.6% |
| Feb 22, 2024 | $-0.23 | $-0.11 | +52.2% | $3.1B | +0.1% |
| Nov 1, 2023 | $-0.43 | $-0.13 | +69.8% | $2.9B | -1.3% |
| Aug 3, 2023 | $-0.67 | $0.21 | +131.3% | $3.2B | +2.2% |
| May 4, 2023 | $-1.72 | $-1.13 | +34.3% | $2.8B | +0.9% |
W insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 22,428 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Sell | 5,925 | $96.29 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 428 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Option | 27,073 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Option | 1,198 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Tax | 14,357 | $95.14 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Tax | 11,347 | $95.14 |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 326 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 22,942 | — |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 392 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 182 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Tax | 11,339 | $95.14 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 218 | — |
| May 4, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Grant | 91,768 | — |
| May 4, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Grant | 89,714 | — |
Source: W SEC Form 4 filings, latest Jul 6, 2026. For informational purposes only — not investment advice.
See the full W insider & 13F page →Wayfair Inc. company profile
Overview
Wayfair Inc. (NYSE:W) is a leading online retailer specializing in home furnishings and décor, founded in 2002 and headquartered in Boston, Massachusetts. The company went public in October 2014 and has grown to become one of the largest e-commerce platforms dedicated to home goods. Wayfair operates through multiple brand websites including its flagship Wayfair site, along with Joss & Main, AllModern, Birch Lane, and Perigold, offering approximately 33 million products from over 20,000 suppliers across more than 100 countries. The company has navigated significant challenges in recent years, including a post-pandemic normalization in home goods demand, macroeconomic headwinds affecting consumer spending, and operational restructuring to achieve profitability.
Business
Wayfair operates as an e-commerce marketplace specializing in home furnishings, furniture, décor, housewares, and home improvement products. The company functions as an intermediary between suppliers and consumers, providing a digital platform where customers can browse, compare, and purchase home goods without Wayfair maintaining significant physical inventory. The company operates through five distinct brand segments, each targeting different customer demographics and price points. Wayfair, the flagship brand, serves as the primary marketplace offering the broadest selection across all price ranges. Joss & Main focuses on traditional and transitional styles with a boutique shopping experience. AllModern caters to customers seeking contemporary and modern designs. Birch Lane specializes in classic and farmhouse styles, while Perigold serves the luxury market with high-end furnishings and white-glove service. The home furnishings industry that Wayfair operates in is highly fragmented and traditionally dominated by brick-and-mortar retailers. The sector includes furniture stores, home improvement retailers, department stores, and specialty décor shops. Wayfair has positioned itself as a digital disruptor in this space, leveraging technology to offer vast selection, competitive pricing, and convenient delivery options that traditional retailers struggle to match at scale. Wayfair's business model centers around its marketplace platform where suppliers list their products, and Wayfair handles customer acquisition, order processing, payment collection, and customer service. The company has also developed CastleGate, its proprietary logistics network that enables faster delivery times and improved customer experience by strategically positioning inventory closer to customers. Additionally, Wayfair has been expanding into physical retail with its first large-format store opening near Chicago, representing a strategic move to blend online and offline shopping experiences.
Revenue model
Wayfair generates revenue primarily through product sales on its e-commerce platform, operating on a traditional retail model where it purchases products from suppliers and sells them to consumers at a markup. The company's gross margin, typically around 30%, represents the difference between what customers pay and what Wayfair pays suppliers, minus direct costs like shipping and payment processing. The company's paying customers are primarily consumers purchasing home furnishings for their residences, along with a growing segment of business customers through Wayfair Professional, which serves interior designers, contractors, and small businesses. Revenue is also generated through supplier advertising services, where manufacturers and suppliers pay Wayfair for enhanced product placement and marketing services on the platform. Several factors significantly impact Wayfair's margins and profitability. Macroeconomic conditions heavily influence demand, as home furnishings purchases are often discretionary and tied to housing market activity, interest rates, and consumer confidence. When housing turnover is low or economic uncertainty is high, customers delay furniture purchases, directly impacting revenue. Shipping and logistics costs represent a major expense, as furniture and home goods are typically large, heavy items requiring specialized delivery services. Wayfair's investment in its CastleGate logistics network aims to reduce these costs while improving delivery speed. Competition from both online retailers like Amazon and traditional furniture stores affects pricing power and customer acquisition costs. The company must balance promotional activities and pricing strategies to maintain market share while preserving margins. Supplier relationships and sourcing flexibility provide competitive advantages, particularly in managing potential tariff impacts and cost fluctuations. Wayfair's diverse supplier base across 100+ countries allows for supply chain optimization and risk mitigation. Customer acquisition costs through digital marketing channels directly impact profitability, requiring careful balance between growth investments and immediate returns.
Competitive moat
Wayfair's competitive moat is moderate but growing, built primarily around its scale advantages and technology platform rather than traditional barriers to entry. The company's primary moat stems from its network effects between suppliers and customers - as more suppliers join the platform, product selection improves, attracting more customers, which in turn attracts more suppliers. With over 20,000 suppliers and 33 million products, Wayfair has achieved significant scale that would be difficult for new entrants to replicate quickly. The company's CastleGate logistics network represents a developing competitive advantage, as the infrastructure investment required to match Wayfair's delivery capabilities and geographic coverage creates barriers for competitors. The logistics network also generates valuable data on customer preferences and demand patterns, enabling better inventory positioning and supplier recommendations. Brand recognition and customer data provide additional moat elements. Wayfair has built strong brand awareness in the home furnishings space, and its customer data allows for personalized marketing and product recommendations that improve conversion rates and customer lifetime value. The company's technology platform, including AI-powered tools like Muse for home shopping experiences, creates switching costs for customers who become accustomed to the platform's features. However, Wayfair faces significant competitive threats that limit its moat strength. Amazon represents the most formidable competitor, with superior logistics capabilities, Prime membership benefits, and vast resources to invest in home goods categories. Traditional furniture retailers are increasingly investing in e-commerce capabilities, while new direct-to-consumer furniture brands bypass marketplace platforms entirely. The home furnishings market remains highly fragmented with relatively low switching costs for consumers, making customer retention challenging. Additionally, Wayfair's marketplace model means it doesn't control product quality or availability, potentially limiting customer loyalty compared to vertically integrated competitors.
Risks & safety
Wayfair's margin of safety appears moderate to concerning based on current financial metrics and market conditions. **Cash and Solvency:** - Cash position of $1.34 billion provides reasonable liquidity buffer - Negative free cash flow of -$101 million in Q1 2025 indicates ongoing cash burn - Current ratio of 0.83 suggests potential short-term liquidity pressure - Debt-to-equity ratio of -1.39 reflects negative shareholder equity, though this includes significant intangible assets **Valuation Metrics:** - Negative P/E ratio due to losses makes traditional valuation difficult - EV/EBITDA of -13.6x reflects negative EBITDA, though company has shown quarterly profitability - Price-to-book ratio of -1.45 due to negative book value from accumulated losses - Graham net-net of -37.1 indicates stock trades well above tangible book value **Other Considerations:** - Revenue has stabilized around $11-12 billion annually but growth remains challenged - Company has demonstrated ability to achieve positive adjusted EBITDA in favorable quarters - Significant cost reduction efforts have improved operational efficiency - Market share gains provide some defensive characteristics in challenging environment
Recent development
Over the past few years, Wayfair has undergone significant strategic transformation focused on achieving profitability and operational efficiency. The company implemented major cost reduction initiatives, cutting approximately $1.4 billion in costs including workforce reductions of about 1,750 roles and targeting $750 million in labor savings. These efforts have enabled Wayfair to achieve positive adjusted EBITDA in multiple quarters despite challenging market conditions. Technology re-platforming has been a major focus, with the company completing a comprehensive overhaul of its technology infrastructure that has freed up resources for growth initiatives. This includes the development of Muse, a generative AI-powered home shopping experience, and aggressive adoption of AI and machine learning across various business functions including catalog management and customer service. The company has expanded beyond pure e-commerce through several strategic initiatives. Physical retail expansion began with the opening of Wayfair's first large-format store near Chicago, representing a methodical approach to blending online and offline experiences. The launch of Wayfair Rewards, a $29 annual loyalty program offering 5% back on purchases and free shipping, aims to increase customer purchase frequency and lifetime value. International operations have been streamlined, with Wayfair exiting the German market to focus resources on higher ROI initiatives and core markets. The company has also expanded its supplier advertising platform, creating an additional revenue stream by helping suppliers promote their products more effectively on the platform. Logistics and delivery capabilities have been significantly enhanced through the CastleGate network expansion, with 90% of orders now carrying a speed badge, reducing delivery times and return rates. The company has also developed new marketing strategies including expanded influencer partnerships and the "Wayborhood" brand campaign to drive customer acquisition and engagement.
W company profile · for informational purposes only — not investment advice.
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