SN Stock: Insider Activity, Filings & Research

SharkNinja, Inc. (SN) — Drillr’s hub for SN insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, SN insiders filed 0 open-market buys and 2 sales (SEC Form 4).

Sentiment

0/100

Buys (3m)

Sells (3m)

Net (3m)

-$782.1K

Insider trades by month Buys Sells

Aug

Oct

Jan

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Mar

May

Context3-month price +5.6%Institutions accumulating (13F)

Date	Insider	Type	Shares	Price
May 12, 2026	Quigley Adamofficer: Chief Financial Officer	Sell	5,979	$112.85
May 12, 2026	Quigley Adamofficer: Chief Financial Officer	Sell	944	$113.75
Apr 20, 2026	Wang Xuningdirector, 10 percent owner:	Option	461,334	—
Apr 20, 2026	Wang Xuningdirector, 10 percent owner:	Option	11,533,334	—
Mar 5, 2026	Quigley Adamofficer: Chief Financial Officer	Sell	2,620	$114.36
Mar 4, 2026	Lopez-Baldrich Pedro J.officer: Chief Legal Officer	Sell	185	$116.37
Mar 4, 2026	Lopez-Baldrich Pedro J.officer: Chief Legal Officer	Sell	3,476	$113.64
Mar 4, 2026	Lopez-Baldrich Pedro J.officer: Chief Legal Officer	Sell	8,202	$114.75
Mar 4, 2026	Lopez-Baldrich Pedro J.officer: Chief Legal Officer	Sell	12,236	$115.85
Feb 26, 2026	Barrocas Markdirector, officer: Chief Executive Officer	Sell	46,511	$129.00
Feb 26, 2026	Folan Kaitlinofficer: Chief Accounting Officer	Grant	3,174	—
Feb 17, 2026	Shah Neil B.officer: Chief Commercial Officer	Sell	5,116	$131.18
Feb 17, 2026	Shah Neil B.officer: Chief Commercial Officer	Sell	24,689	$129.57
Feb 17, 2026	Shah Neil B.officer: Chief Commercial Officer	Sell	64,367	$130.42
Feb 17, 2026	Shah Neil B.officer: Chief Commercial Officer	Sell	5,828	$128.56

Source: SN SEC Form 4 filings, latest May 12, 2026. For informational purposes only — not investment advice.

Overview

SharkNinja, Inc. (NYSE:SN) is a product design and technology company that develops and manufactures small household appliances across cleaning, cooking, food preparation, and beauty categories. Founded in 2017 and headquartered in Needham, Massachusetts, the company went public in July 2023. SharkNinja has rapidly grown from a traditional vacuum cleaner manufacturer into a diversified home appliance innovator, expanding into 37 subcategories and generating over $5.5 billion in annual revenue by 2024. The company operates globally with significant international expansion, particularly in European and Latin American markets.

Business

SharkNinja operates in the small household appliances industry, designing and manufacturing consumer products that solve everyday household problems. The company's business is organized into four primary categories: Cleaning Category (approximately 35% of revenue): This segment includes the flagship Shark brand of vacuum cleaners, both corded and cordless models, along with other floor care products like carpet cleaners and robotic vacuums. The Shark vacuum line is known for innovative features like lift-away canisters and anti-wrap technology that prevents hair from tangling around brush rolls. Cooking and Beverage Category (approximately 33% of revenue): Under the Ninja brand, this segment produces air fryers, multi-cookers, outdoor grills, coffee systems, cookware, and various kitchen appliances. Popular products include the Ninja Foodi line of pressure cooker-air fryer combinations and the Ninja Coffee Bar systems that brew specialty coffee drinks. Food Preparation Category (approximately 19% of revenue): This rapidly growing segment features blenders, food processors, ice cream makers like the viral Ninja CREAMi, and the newer SLUSHi frozen drink maker. These appliances focus on creating restaurant-quality results at home. Beauty and Home Environment Category (approximately 13% of revenue): The newest and fastest-growing segment includes hair styling tools, air purifiers, fans, coolers, and skincare devices like the FDA-cleared Shark CryoGlow. This category represents SharkNinja's expansion beyond traditional kitchen and cleaning appliances. The company sells its products through a multi-channel approach including major retailers like Amazon, Target, and Walmart, as well as through its direct-to-consumer online platform. SharkNinja's strategy focuses on identifying consumer pain points and developing innovative solutions that often create entirely new product subcategories.

Revenue model

SharkNinja generates revenue primarily through direct product sales to retailers and consumers. The company follows a traditional manufacturing business model where it designs, develops, and manufactures appliances, then sells them through wholesale relationships with major retailers and through its own direct-to-consumer channels. The company's revenue streams include: 1. Wholesale sales to major retailers like Amazon, Target, Walmart, and international distributors, which represents the majority of revenue. 2. Direct-to-consumer sales through the company's e-commerce platform, which is growing faster than the overall business and offers higher margins. 3. International sales through distributors and retailers in over 30 countries, representing approximately one-third of total sales. SharkNinja's profitability is influenced by several key factors. Positive margin drivers include the company's focus on premium-priced innovative products that command higher margins than commodity appliances, successful new product launches that generate initial pricing power, international expansion into markets with less price competition, and operational scale as volume increases. The company's ability to create viral products like the CREAMi ice cream maker and SLUSHi drink maker allows for premium pricing during high-demand periods. Margin pressures come from commodity cost inflation affecting materials like plastics and metals, transportation and logistics costs, tariff exposure from manufacturing in China (though the company is actively diversifying production to Southeast Asia), competitive pricing pressure in mature categories, and significant investments in research and development for new product categories. The company also faces seasonal demand patterns, with stronger sales during holiday periods requiring careful inventory management throughout the year.

Competitive moat

SharkNinja's competitive moat appears moderate but strengthening through several key advantages. The company has built strong brand recognition in the Shark and Ninja names, particularly in North America where these brands have become synonymous with innovation in their respective categories. The company's core strength lies in its product development and innovation capability - consistently identifying consumer pain points and creating solutions that often establish entirely new product subcategories. The company benefits from retail relationship advantages, having secured prominent shelf space and promotional support from major retailers who view SharkNinja as a traffic-driving brand. Its scale in manufacturing and procurement provides cost advantages over smaller competitors, while its marketing expertise in creating viral products through social media and influencer partnerships gives it a modern competitive edge. However, the moat faces significant challenges. The small appliance industry has relatively low barriers to entry, with numerous competitors ranging from established players like Hamilton Beach and Cuisinart to emerging direct-to-consumer brands. Large retailers like Amazon increasingly promote their own private label alternatives. The company's heavy reliance on innovation means it must continuously develop new products to maintain growth, as existing products eventually face commoditization and price competition. Potential disruption could come from major technology companies entering the smart home appliance space, established appliance manufacturers like KitchenAid or Breville expanding into SharkNinja's categories, or direct-to-consumer brands that bypass traditional retail entirely. The company's international expansion and diversification across multiple product categories help mitigate these risks, but the moat remains dependent on execution rather than structural advantages.

Risks & safety

SharkNinja presents a moderate margin of safety with some financial strength but elevated valuation metrics. • Debt and Solvency: Current ratio of 1.97x and debt-to-equity ratio of 0.46x indicate reasonable financial health. Cash position of $225 million provides adequate liquidity, though free cash flow was negative $92 million in Q1 2025 due to seasonal working capital needs. • Valuation Metrics: Trading at 24.9x P/E ratio and 16.4x EV/EBITDA, which appears elevated for a cyclical consumer products company. Price-to-book ratio of 5.8x suggests limited asset-based downside protection. • Profitability: Strong EBITDA margins around 15-16% and consistent profitability provide some cushion. Return on equity of 5.8% is modest but stable. • Other Considerations: Revenue growth remains robust at 11-13% guided for 2025, international expansion provides diversification, but exposure to consumer discretionary spending and tariff risks create vulnerability during economic downturns.

Recent development

Over the past few years, SharkNinja has executed a clear strategy of rapid category expansion and international growth. The company has dramatically increased its product portfolio from 27 subcategories in 2022 to 37 subcategories by 2024, entering entirely new markets like frozen drink makers (SLUSHi), skincare devices (CryoGlow), outdoor cooling systems (FlexBreeze), and premium coolers. International expansion has been a major focus, with international sales growing from approximately $700 million in 2022 to $1.7 billion in 2024. The company has successfully expanded across European markets including Germany, France, and the Nordic countries, while also entering Latin American markets like Brazil and Mexico. The company has made significant supply chain investments to reduce dependence on Chinese manufacturing, opening a new office in Vietnam and targeting the ability to produce 90% of US volume outside China by Q2 2025. This proactive approach addresses potential tariff risks while building operational flexibility. Marketing strategy evolution has emphasized social media and influencer partnerships, creating viral product launches like the CREAMi ice cream maker and SLUSHi drink maker. The company has also invested in celebrity partnerships with figures like David Beckham and Chris Appleton to build brand awareness in new categories and markets. Recent product innovations demonstrate the company's ability to identify and create new market segments, from the FDA-cleared CryoGlow skincare device to the Ninja FlexFlame outdoor grill system. The company plans to launch 25 new products in 2025, maintaining its aggressive innovation pace.

SN company profile · for informational purposes only — not investment advice.

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