The Simply Good Foods Company
- Open
- 10.71
- Day high
- 11.02
- Day low
- 10.71
- Prev close
- 10.92
- Volume
- 150K
- Mkt cap
- $984M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 0.7
- P/S
- 0.7
- Yield
- —
- Per share
- —
- ▲Insiders net buying $1.1M over the last 3 months (2 open-market buys, 0 sales)
- 🏛Institutions mixed (13F)
The Simply Good Foods Company (SMPL) is a Consumer Defensive company listed on NASDAQ. The stock is down 67% over the past year. Over the trailing 3 months, insiders filed 2 open-market buys and 0 sales (SEC Form 4).
The Simply Good Foods Company (SMPL) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 3 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
SMPL earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jul 9, 2026 | $0.35 | $0.42 | +20.0% | $357M | +7.2% |
| Jan 8, 2026 | $0.36 | $0.39 | +8.3% | $340M | -2.3% |
| Oct 23, 2025 | $0.47 | $0.46 | -3.1% | $369M | +0.1% |
| Jul 10, 2025 | $0.51 | $0.51 | +0.0% | $381M | +3.2% |
| Apr 9, 2025 | $0.40 | $0.46 | +14.7% | $360M | +1.4% |
| Jan 8, 2025 | $0.46 | $0.49 | +6.5% | $341M | -3.5% |
| Oct 24, 2024 | $0.50 | $0.50 | +0.9% | $376M | +0.6% |
| Apr 4, 2024 | $0.38 | $0.40 | +5.3% | $312M | -1.5% |
| Jan 4, 2024 | $0.41 | $0.43 | +4.9% | $309M | -0.0% |
| Apr 5, 2023 | $0.29 | $0.32 | +10.3% | $297M | +1.1% |
| Jan 5, 2023 | $0.40 | $0.42 | +5.0% | $301M | +0.1% |
| Oct 21, 2022 | $0.29 | $0.36 | +24.1% | $1.2B | +348.1% |
SMPL insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 18, 2026 | DALEY CLAYTON C JRdirector | Buy | 10,000 | $11.78 |
| Apr 24, 2026 | KILTS JAMES Mdirector | Buy | 80,000 | $12.39 |
| Apr 17, 2026 | Bealer Christopher Jofficer: Chief Financial Officer | Tax | 2,361 | $11.61 |
| Mar 6, 2026 | Held Amy Cofficer: SVP and CHRO | Tax | 1,891 | $16.38 |
| Jan 30, 2026 | KILTS JAMES Mdirector | Grant | 6,500 | — |
| Jan 30, 2026 | Montgomery Robert G.director | Grant | 6,500 | — |
| Jan 30, 2026 | RITTERBUSH DAVID Wdirector | Grant | 6,500 | — |
| Jan 30, 2026 | WHITE JAMES Ddirector | Grant | 6,500 | — |
| Jan 30, 2026 | DALEY CLAYTON C JRdirector | Grant | 6,500 | — |
| Jan 30, 2026 | Schena Joseph Jdirector | Grant | 6,500 | — |
| Jan 30, 2026 | GOOLSBY MICHELLE Pdirector | Grant | 6,500 | — |
| Jan 30, 2026 | Ratzan Brian K.director | Grant | 6,500 | — |
| Jan 30, 2026 | Mally Romithadirector | Grant | 6,500 | — |
| Jan 30, 2026 | WEST DAVID Jdirector | Grant | 6,500 | — |
| Jan 21, 2026 | SCALZO JOSEPHofficer: President and CEO | Grant | 2,000,000 | $20.93 |
Source: SMPL SEC Form 4 filings, latest May 18, 2026. For informational purposes only — not investment advice.
See the full SMPL insider & 13F page →The Simply Good Foods Company company profile
Overview
The Simply Good Foods Company (NASDAQ:SMPL) is a consumer packaged goods company founded through the 2017 acquisition of Atkins Nutritionals by Conyers Park Acquisition Corp. The company went public in July 2017 and has since evolved into a multi-brand platform focused on the nutritional snacking category. Headquartered in Denver, Colorado, Simply Good Foods has grown through strategic acquisitions, most notably Quest Nutrition in 2019 and OWYN in 2024, positioning itself as a leader in the high-protein, low-sugar food and beverage market.
Business
Simply Good Foods operates in the nutritional snacking and meal replacement industry, a rapidly growing segment within the broader packaged foods market. The company develops, manufactures, and markets products that cater to health-conscious consumers seeking convenient nutrition solutions with specific macronutrient profiles - typically high in protein while being low in sugar and carbohydrates. The company operates through three primary brand segments: Quest Brand (approximately 60% of revenue): Quest is the company's largest and fastest-growing brand, specializing in high-protein snacks and meal replacements. The brand offers protein bars, ready-to-drink shakes, protein chips, cookies, and pizza products. Quest has become particularly known for "flipping macros" - taking traditionally high-carb, high-sugar products and reformulating them to be high-protein and low-sugar alternatives. The brand's protein chips segment has been especially successful, growing over 30% annually and representing about 35% of Quest's business. Atkins Brand (approximately 30-35% of revenue): Atkins is the heritage brand focused on the weight management and low-carb market. The brand offers protein bars, ready-to-drink shakes, frozen meals, snacks, and confectionery products under the Atkins and Atkins Endulge names. Atkins targets consumers following ketogenic or low-carbohydrate diets and has been repositioning itself to capture opportunities in the growing GLP-1 weight loss drug market. OWYN Brand (approximately 5-10% of revenue): OWYN (Only What You Need) is the newest addition to the portfolio, acquired in June 2024 for $280 million. OWYN specializes in plant-based protein shakes and represents the company's entry into the plant-based nutrition market. The brand has shown strong growth potential with retail takeaway increasing 67% in unmeasured channels. The nutritional snacking category has experienced approximately 12% annual growth, driven by increasing consumer demand for convenient, healthy snacking options and the mainstreaming of high-protein, functional foods.
Revenue model
Simply Good Foods generates revenue primarily through product sales to retail customers across multiple distribution channels. The company sells its products to mass merchandise retailers, grocery stores, drug stores, club stores, convenience stores, gas stations, and through e-commerce platforms including Amazon, as well as direct-to-consumer websites. The company's business model centers on brand licensing and manufacturing partnerships. For most products, Simply Good Foods contracts with third-party manufacturers while retaining control over product development, marketing, and distribution. This asset-light model allows for scalability without significant capital investment in manufacturing facilities. Revenue streams include: 1. Retail sales through traditional brick-and-mortar channels (approximately 85-90% of revenue) 2. E-commerce sales through online retailers and direct-to-consumer platforms (approximately 10-15% of revenue) 3. International sales through distributors and partnerships (smaller portion of total revenue) Factors that positively impact margins include economies of scale in manufacturing and procurement, successful product innovation that commands premium pricing, and operational efficiency improvements. The company benefits from category growth trends, with the nutritional snacking market expanding at approximately 12% annually. Margin pressures come from commodity cost inflation (particularly cocoa and other key ingredients), increased competition requiring higher marketing spend, supply chain disruptions, and the need for continuous innovation to maintain market position. The company has faced significant gross margin pressure, with expectations of approximately 200 basis points of compression due to input cost inflation, particularly from cocoa price increases.
Competitive moat
Simply Good Foods possesses a moderate competitive moat built primarily around brand recognition, distribution relationships, and product innovation capabilities. The company's strongest moat exists in the Quest brand, which has achieved significant household penetration and brand loyalty in the high-protein snacking category. The company's competitive advantages include: 1. Established distribution networks across multiple retail channels, providing significant barriers to entry for new competitors 2. Brand equity and consumer loyalty, particularly with Quest, which has become synonymous with high-protein alternatives to traditional snacks 3. Product innovation expertise in reformulating traditional high-carb products into high-protein, low-sugar alternatives 4. Scale advantages in procurement and manufacturing relationships However, the moat faces several vulnerabilities. The nutritional foods industry has relatively low barriers to entry, with numerous private label and emerging brands competing for shelf space. Large food conglomerates possess greater resources for marketing and distribution, while smaller, specialized brands can move more quickly with innovation. The Atkins brand has struggled with declining sales, indicating that brand equity alone is insufficient without continued innovation and market positioning. The most significant competitive threat comes from private label expansion by major retailers and new entrants backed by venture capital or established food companies. Additionally, changing consumer preferences toward whole foods and away from processed alternatives could challenge the entire category's long-term growth prospects.
Risks & safety
Simply Good Foods demonstrates a strong financial position with solid liquidity and manageable debt levels, though valuation metrics suggest limited margin of safety at current prices. • Liquidity and Solvency: Strong current ratio of 4.27x and quick ratio of 2.70x, with $104 million in cash and short-term investments. No immediate solvency concerns with total debt-to-equity ratio of 0.16x. • Cash Generation: Positive free cash flow of $30 million in Q2 2025, though down from $209 million for full year 2024. Operating cash flow remains positive at $31 million quarterly. • Valuation Metrics: Trading at 25.9x P/E ratio and 16.1x EV/EBITDA, suggesting premium valuation. Graham number of 12.13 indicates potential overvaluation at current price of $36.23. • Other Considerations: Revenue growth has slowed with some volatility across brands. Gross margin pressure from commodity inflation poses near-term earnings risk. Strong balance sheet provides flexibility for acquisitions and brand investments.
Recent development
Over the past few years, Simply Good Foods has executed several strategic initiatives to diversify its brand portfolio and capture growth in the expanding nutritional snacking market. The most significant development was the acquisition of OWYN in June 2024 for $280 million, marking the company's entry into the plant-based protein market. OWYN has demonstrated strong performance with 67% retail takeaway growth and is expected to double its business within 3-4 years. The company has focused heavily on Quest brand expansion, particularly in the salty snacks category. Quest chips have become a major growth driver, growing over 30% annually and now representing 35% of the Quest business with a $300 million run rate. The brand launched new product platforms including the "Overload" bar series and ready-to-drink milkshakes, while expanding distribution and physical availability. For the struggling Atkins brand, management has implemented a comprehensive revitalization strategy focused on the weight wellness market, particularly targeting users of GLP-1 weight loss drugs. This includes new advertising campaigns, product innovation, and strategic partnerships with pharmacy channels. However, the brand continues to face headwinds with declining sales. The company has also invested in operational efficiency and supply chain optimization, resolving previous supply constraints in the Quest chips business by adding manufacturing capacity. Management has implemented productivity initiatives to offset commodity cost pressures while maintaining marketing investments at approximately 9-10% of sales to drive brand awareness and household penetration.
SMPL company profile · for informational purposes only — not investment advice.
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