ServiceNow, Inc. (NOW) Insider Trading
Over the last 3 months, NOW insiders made 0 open-market buys and 6 sales, a net sale of -$2.7M (SEC Form 4). Over the last 6 months, 3099 institutions increased and 797 reduced their position (13F).
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
6
Net (3m)
-$2.7M
Insider trades by month Buys Sells
Dec
Feb
Mar
Apr
May
Jun
Context3-month price +3.5%Institutions accumulating (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 1, 2026 | Briggs Teresadirector | Sell | 1,595 | $108.70 |
| May 26, 2026 | Jackson Lawrencedirector | Grant | 3,260 | — |
| May 26, 2026 | BOSTROM SUSAN Ldirector | Grant | 3,260 | — |
| May 26, 2026 | Quinlan Larrydirector | Grant | 3,260 | — |
| May 26, 2026 | LUDDY FREDERIC Bdirector | Grant | 3,260 | — |
| May 26, 2026 | Briggs Teresadirector | Grant | 3,260 | — |
| May 26, 2026 | Chamberlain Paul Edwarddirector | Grant | 3,260 | — |
| May 26, 2026 | Sands Anita Mdirector | Grant | 3,260 | — |
| May 18, 2026 | Mastantuono Ginaofficer: President and CFO | Tax | 1,264 | $95.07 |
| May 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 120 | $95.07 |
| May 18, 2026 | Zavery Amitofficer: President, CPO and COO | Option | 3,140 | — |
| May 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 442 | $95.07 |
| May 18, 2026 | Zavery Amitofficer: President, CPO and COO | Tax | 1,688 | $95.07 |
| May 18, 2026 | Fontaine Danielleofficer: Principal Accounting Officer | Option | 235 | — |
| May 18, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Tax | 3,371 | $95.07 |
| May 18, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Option | 3,566 | — |
| May 18, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Tax | 496 | $95.07 |
| May 18, 2026 | Zavery Amitofficer: President, CPO and COO | Option | 7,180 | — |
| May 18, 2026 | Fontaine Danielleofficer: Principal Accounting Officer | Tax | 168 | $95.07 |
| May 18, 2026 | Nowbar Hosseinofficer: Pres. & Chief Legal Officer | Tax | 870 | $95.07 |
| May 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Option | 940 | — |
| May 18, 2026 | Zavery Amitofficer: President, CPO and COO | Tax | 3,860 | $95.07 |
| May 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 2,237 | $95.07 |
| May 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Option | 340 | — |
| May 18, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Tax | 761 | $95.07 |
| May 18, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Tax | 2,236 | $95.07 |
| May 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Option | 5,602 | — |
| May 18, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Option | 8,876 | — |
| May 18, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Tax | 1,821 | $95.07 |
| May 18, 2026 | Mastantuono Ginaofficer: President and CFO | Option | 5,602 | — |
Source: NOW SEC Form 4 filings, latest Jun 1, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their NOW positions over the last 6 months (SEC Form 13F).
Increased
3099
New positions
568
Reduced
797
Sold out
584
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| VANGUARD GROUP INC | Increased | 102.0M | Jan 29, 2026 |
| BLACKROCK, INC. | Increased | 97.5M | May 13, 2026 |
| BLACKROCK, INC. | Increased | 95.3M | Feb 12, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 68.0M | May 15, 2026 |
| STATE STREET CORP | Increased | 48.1M | May 15, 2026 |
| STATE STREET CORP | Increased | 47.9M | Feb 13, 2026 |
| JPMORGAN CHASE & CO | Increased | 37.9M | Feb 11, 2026 |
| PRICE T ROWE ASSOCIATES INC /MD/ | Increased | 34.1M | May 15, 2026 |
| PRICE T ROWE ASSOCIATES INC /MD/ | Increased | 32.4M | Feb 17, 2026 |
| JPMORGAN CHASE & CO | Reduced | 31.0M | May 13, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 25.2M | May 8, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 24.4M | May 15, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 23.5M | Feb 9, 2026 |
| MORGAN STANLEY | Increased | 23.3M | May 15, 2026 |
| MORGAN STANLEY | Increased | 22.7M | Feb 13, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.