MAX
MediaAlpha, Inc.
NYSE · USCommunication ServicesInternet Content & Information
$14.27+1.06%
Price as of Jul 20, 2026
MAX financials
MediaAlpha, Inc. financial statements
Annual and quarterly income statement, balance sheet and cash-flow history. On small screens, start with four periods and expand the table when needed.
| Metric | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Income statement | ||||
| Revenue | $1.1B | $864.7M | $388.1M | $459.1M |
| Cost of revenue | $946.1M | $721.1M | $321.4M | $389.0M |
| Gross profit | $164.6M | $143.6M | $66.7M | $70.1M |
| Operating expenses | $86.3M | $100.8M | $106.6M | $105.4M |
| Operating income | $78.2M | $42.7M | -$39.9M | -$35.4M |
| Net income | $25.6M | $16.6M | -$40.4M | -$57.7M |
| EBITDA | -$96.6M | $60.5M | -$28.4M | $45.9M |
| Basic EPS | $0.46 | $0.31 | $-0.89 | $-1.37 |
| Diluted EPS | $0.39 | $0.31 | $-0.89 | $-1.37 |
| Balance sheet | ||||
| Cash & equivalents | $46.9M | $43.3M | $17.3M | $14.5M |
| Total assets | $383.8M | $262.4M | $153.9M | $170.1M |
| Total liabilities | $413.0M | $308.7M | $248.3M | $256.2M |
| Stockholders’ equity | $4.2M | $2.4M | -$10.3M | -$16.0M |
| Total debt | $155.2M | $162.4M | $174.3M | $186.3M |
| Net debt | $108.3M | $119.2M | $157.0M | $171.7M |
| Cash flow | ||||
| Operating cash flow | $65.6M | $45.9M | $20.2M | $28.3M |
| Capital expenditure | -$340.0K | -$254.0K | -$73.0K | -$98.0K |
| Free cash flow | $65.3M | $45.6M | $20.2M | $28.2M |
| Dividends paid | $0.00 | -$1.2M | -$2.9M | -$2.1M |
| Share repurchases | -$47.3M | -$6.3M | $0.00 | -$5.0M |