Mattel, Inc.
- Open
- 14.66
- Day high
- 14.76
- Day low
- 14.54
- Prev close
- 14.64
- Volume
- 133K
- Mkt cap
- $4.2B
- P/E (TTM)
- 10.8
- EPS (TTM)
- $1.35
- P/B
- 2.1
- P/S
- 0.8
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$587K over the last 3 months (0 open-market buys, 1 sale)
- 🏛Institutions mixed (13F)
Mattel, Inc. (MAT) is a Consumer Cyclical company listed on NASDAQ. The stock is down 20% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 1 sale (SEC Form 4). Drillr has 1 published research article covering MAT.
Mattel, Inc. (MAT) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 4 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
MAT earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 4, 2026 | $0.04 | $0.01 | -74.8% | $1.1B | +2.2% |
| Apr 29, 2026 | $-0.24 | $-0.20 | +16.7% | $862M | +6.7% |
| Oct 21, 2025 | $1.05 | $0.89 | -15.2% | $1.7B | -5.9% |
| Jul 23, 2025 | $0.16 | $0.19 | +18.8% | $1.0B | -45.9% |
| Feb 4, 2025 | $0.20 | $0.35 | +75.0% | $1.6B | +1.2% |
| Oct 23, 2024 | $0.95 | $1.14 | +20.0% | $1.8B | +12.2% |
| Jul 23, 2024 | $0.17 | $0.19 | +11.8% | $1.1B | -1.6% |
| Feb 7, 2024 | $0.30 | $0.29 | -3.3% | $1.6B | -2.4% |
| Oct 25, 2023 | $0.87 | $1.08 | +24.1% | $1.9B | +4.6% |
| Jul 26, 2023 | $0.01 | $0.10 | +611.2% | $1.1B | +8.7% |
| Feb 8, 2023 | $0.27 | $0.18 | -33.3% | $1.4B | -16.6% |
| Jul 21, 2022 | $0.06 | $0.18 | +200.0% | $1.2B | +11.6% |
MAT insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 2, 2026 | Isaias Zanatta Roberto Jacoboofficer: EVP & Chief Supply Chain Offr | Sell | 39,083 | $15.02 |
| Aug 4, 2026 | Stanichi Roberto Seixasofficer: Pres., Chief Mktg & Brand Ofc | Grant | 132,538 | — |
| Aug 4, 2026 | Stanichi Roberto Seixasofficer: Pres., Chief Mktg & Brand Ofc | Grant | 62,956 | — |
| Jun 2, 2026 | Ancira Karenofficer: EVP, Chief People Officer | Tax | 5,991 | $14.94 |
| Jun 2, 2026 | Ancira Karenofficer: EVP, Chief People Officer | Option | 16,695 | — |
| Jun 2, 2026 | Ruh Paulofficer: Chief Financial Officer | Option | 66,209 | — |
| Jun 2, 2026 | Ruh Paulofficer: Chief Financial Officer | Tax | 31,360 | $14.94 |
| Jun 2, 2026 | Ruh Paulofficer: Chief Financial Officer | Option | 24,610 | — |
| Jun 2, 2026 | Ruh Paulofficer: Chief Financial Officer | Tax | 8,671 | $14.94 |
| Jun 1, 2026 | Lynch Rogerdirector | Grant | 11,753 | — |
| Jun 1, 2026 | NG DOMINICdirector | Grant | 11,753 | — |
| Jun 1, 2026 | Laursen Soren Tdirector | Grant | 11,753 | — |
| Jun 1, 2026 | GENACHOWSKI JULIUSdirector | Grant | 11,753 | — |
| Jun 1, 2026 | Hertz Noreenadirector | Grant | 11,753 | — |
| Jun 1, 2026 | FERGUSON DIANA SUEdirector | Grant | 11,753 | — |
Source: MAT SEC Form 4 filings, latest Sep 2, 2026. For informational purposes only — not investment advice.
See the full MAT insider & 13F page →Mattel, Inc. company profile
Overview
Mattel, Inc. (NASDAQ:MAT) is a global children's entertainment company founded in 1945 and headquartered in El Segundo, California. The company has evolved from a traditional toy manufacturer into a diversified entertainment enterprise, designing and producing toys, games, and consumer products while expanding into content creation, digital gaming, and licensing. Mattel operates through three primary segments: North America, International, and American Girl, serving markets worldwide through retail partnerships, direct-to-consumer channels, and entertainment ventures.
Business
Mattel operates in the global toy and children's entertainment industry, which encompasses traditional physical toys, digital gaming, content creation, and licensing. The toy industry is highly seasonal, with significant sales concentration during the holiday season, and is driven by brand recognition, character licensing, entertainment tie-ins, and innovation cycles. The company's core business revolves around several major brand franchises. Barbie represents Mattel's flagship doll brand, offering fashion dolls, accessories, and lifestyle products that have maintained cultural relevance for over six decades. The brand extends beyond toys into entertainment content, consumer partnerships, and digital experiences. Hot Wheels dominates the die-cast vehicle category, featuring miniature cars, tracks, playsets, and collector items that appeal to both children and adult enthusiasts. Fisher-Price serves the infant, toddler, and preschool market with educational toys, power wheels, and developmental products designed for early childhood learning. Additional significant brands include American Girl, which offers premium dolls with accompanying books and historical narratives; Monster High, targeting tweens with fashion dolls and supernatural themes; UNO and other games; and Masters of the Universe action figures. The company also holds licensing agreements with major entertainment properties including Disney, WWE, Jurassic World, and Minecraft. Based on recent financial data, the Dolls segment (primarily Barbie) represents approximately 35-40% of total revenue, Vehicles (Hot Wheels and Matchbox) accounts for roughly 30-35%, Infant/Toddler/Preschool products comprise about 20-25%, and Challenger Categories (action figures, games, building sets) make up the remaining 10-15% of sales.
Revenue model
Mattel generates revenue through multiple interconnected business models. The primary revenue stream comes from product sales to retailers including major chains like Walmart, Target, Amazon, and specialty toy stores, as well as international distributors and wholesalers. The company also operates direct-to-consumer channels through its website, catalog sales, and proprietary retail stores, particularly for the American Girl brand. Beyond traditional toy sales, Mattel has developed significant licensing and partnership revenue streams. The company licenses its intellectual property to third parties for consumer products, apparel, and accessories, generating high-margin royalty income. Entertainment partnerships, such as the recent Barbie movie collaboration, create additional revenue through profit-sharing arrangements and expanded consumer product opportunities. The company's emerging digital gaming business operates through licensing agreements and joint ventures, particularly with NetEase through the Mattel163 partnership, which has generated over $200 million in gross billings. Mattel is also exploring self-publishing mobile games to capture more value from its digital properties. Several factors significantly impact Mattel's margins and profitability. Seasonal demand patterns create working capital challenges, as the company must build inventory throughout the year for holiday sales, affecting cash flow timing. Raw material costs, particularly plastic resins and metals, directly impact manufacturing expenses. Supply chain geography affects costs, with the company actively diversifying away from China-based manufacturing to mitigate tariff exposure and geopolitical risks. Entertainment tie-ins and cultural moments can dramatically boost demand and margins, as demonstrated by the Barbie movie's impact on 2023 sales. Conversely, the absence of such catalysts can pressure performance. Retail consolidation and inventory management by major customers affects order timing and pricing negotiations. Currency fluctuations impact international operations, while licensing costs for third-party properties can pressure margins when those partnerships underperform.
Competitive moat
Mattel's competitive moat rests primarily on its iconic brand portfolio and intellectual property, particularly Barbie and Hot Wheels, which have demonstrated multi-generational appeal and cultural staying power spanning decades. These brands benefit from strong emotional connections with consumers and have proven resilient through various economic cycles and changing play patterns. The company's global distribution network and retailer relationships create significant barriers to entry, as new competitors struggle to secure prime shelf space at major retailers. Mattel's scale enables it to invest in marketing, product development, and entertainment content at levels that smaller competitors cannot match. However, Mattel's moat faces several challenges. The toy industry is increasingly fragmented, with digital entertainment competing for children's attention and play time. Licensing dependencies for properties like Disney and WWE create vulnerability, as these partnerships require ongoing renewal and revenue sharing. The rise of direct-to-consumer brands and Amazon's marketplace has lowered barriers for new entrants to reach consumers. Manufacturing scale advantages are diminishing as contract manufacturing becomes more accessible globally. The company's entertainment strategy, while promising, faces intense competition from established media companies with deeper content creation expertise and distribution capabilities. The strength of Mattel's moat is moderate but not insurmountable. While the brand portfolio provides meaningful protection, the company must continuously innovate and adapt to changing consumer preferences and competitive dynamics to maintain its market position.
Risks & safety
Mattel demonstrates a solid margin of safety with strong liquidity and manageable debt levels, though seasonal cash flow patterns create some complexity. • Liquidity position: $1.24 billion in cash and short-term investments as of Q1 2025, providing substantial financial flexibility • Debt management: Debt-to-equity ratio of 1.26, which is manageable for a consumer cyclical company; achieved investment-grade credit rating • Cash generation: Strong free cash flow generation of $598 million in 2024, demonstrating the business's cash-generating ability • Current ratio: 2.43 indicates solid short-term liquidity to meet obligations • Seasonal patterns: Negative free cash flow in Q1 2025 (-$11.4 million) reflects typical seasonal working capital build • Valuation metrics: Trading at reasonable multiples with P/E of 11.1x and EV/EBITDA of 8.1x based on 2024 results • Share repurchases: $160 million in Q1 2025 buybacks demonstrate management's confidence and capital allocation discipline • Other considerations: Potential tariff exposure of $270 million creates some risk, though the company is actively diversifying its supply chain to mitigate this impact
Recent development
Over the past few years, Mattel has executed a significant strategic transformation from a traditional toy manufacturer to an integrated entertainment company. The most notable development was the 2023 Barbie movie collaboration, which became the highest-grossing film of the year and demonstrated the power of Mattel's intellectual property in entertainment formats. The company has aggressively expanded its entertainment pipeline, with 16 films currently in development or production, including Masters of the Universe (theatrical release June 2026), Matchbox, and Barney movies. This entertainment strategy extends beyond films to television content, with multiple series launched across streaming platforms like Netflix and MAX. Digital gaming expansion represents another major strategic pivot. The Mattel163 joint venture with NetEase has exceeded $200 million in gross billings, while the company is preparing to launch its first self-published mobile game in 2026. This move toward self-publishing aims to capture more value from digital properties rather than relying solely on licensing arrangements. Supply chain diversification has become a critical focus, with Mattel reducing China-sourced production from over 50% to less than 40% of global manufacturing. The company plans to further reduce this to under 15% by 2026 and under 10% by 2027, relocating 500 toy SKUs from China in 2025 alone to mitigate tariff risks and geopolitical exposure. The company has also strengthened its licensing portfolio through renewed agreements with major partners including WWE and Disney, while expanding Hot Wheels into new categories and markets. The direct-to-consumer business, particularly Mattel Creations for collectors, has grown significantly, providing higher-margin revenue streams and direct customer relationships.
MAT company profile · for informational purposes only — not investment advice.
Track MAT with Drillr
SEC filings, earnings calls, insider activity, alt-data signals — all queryable through Drillr's AI terminal and MCP API.
Try Drillr for free