LEVI Stock: Insider Activity, Filings & Research
Levi Strauss & Co. (LEVI) — Drillr’s hub for LEVI insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, LEVI insiders filed 0 open-market buys and 11 sales (SEC Form 4).
LEVI insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 28, 2026 | Haas Margaret E.10 percent owner | Sell | 2,279 | $24.01 |
| May 28, 2026 | Haas Robert D.10 percent owner | Sell | 5,832 | $24.00 |
| May 28, 2026 | Peter E. Haas Jr. Family Fund10 percent owner | Sell | 4,338 | $24.00 |
| May 28, 2026 | Haas Robert D.10 percent owner | Sell | 192,451 | $22.68 |
| May 26, 2026 | Haas Robert D.10 percent owner | Sell | 31,000 | $22.00 |
| May 26, 2026 | Haas Robert D.10 percent owner | Sell | 176,549 | $22.01 |
| May 19, 2026 | Haas Robert D.10 percent owner | Sell | 100,000 | $21.13 |
| May 13, 2026 | Haas Margaret E.10 percent owner | Sell | 24,277 | — |
| May 8, 2026 | ECKERT ROBERTdirector | Grant | 274 | — |
| May 8, 2026 | Geballe Daniel Wdirector | Grant | 121 | — |
| May 8, 2026 | MARBERGER DAVID Sdirector | Grant | 68 | — |
| May 8, 2026 | Alstead Troydirector | Grant | 284 | — |
| May 8, 2026 | Beraud Jilldirector | Grant | 86 | — |
| May 8, 2026 | Garten Yaeldirector | Grant | 145 | — |
| May 8, 2026 | MING JENNY Jdirector | Grant | 50 | — |
Source: LEVI SEC Form 4 filings, latest May 28, 2026. For informational purposes only — not investment advice.
Levi Strauss & Co. company profile
Overview
Levi Strauss & Co. (NYSE:LEVI) is an iconic American apparel company founded in 1853 during the California Gold Rush, when Bavarian immigrant Levi Strauss partnered with tailor Jacob Davis to patent the process of putting rivets in men's work pants, creating what would become the world's first blue jeans. Headquartered in San Francisco, California, the company went public in 2019 after being privately held for decades. Today, Levi's operates as a global lifestyle brand with approximately 3,100 brand-dedicated stores and shop-in-shops worldwide, selling products in the Americas, Europe, and Asia through both direct-to-consumer channels and wholesale partnerships.
Business
Levi Strauss & Co. operates in the global apparel manufacturing and retail industry, primarily focused on denim and casual wear. The company's business revolves around several key brands and product categories: The Levi's brand represents the core of the business, generating approximately $5.4 billion in annual revenue. This includes the iconic 501 jeans, which alone approach $800 million in annual sales, along with a comprehensive range of denim bottoms, tops, outerwear, and accessories for men, women, and children. The company has been strategically expanding beyond traditional denim bottoms to become a complete "denim lifestyle" brand. Dockers is the company's khaki and casual pants brand, generating approximately $330 million in revenue annually. However, the company is currently exploring strategic alternatives for this brand, including a potential sale, as it focuses resources on higher-growth opportunities. Beyond Yoga represents the company's entry into the activewear and athleisure market, contributing around $100 million in annual revenue with strong double-digit growth rates. This brand targets the premium yoga and activewear segment. The company also operates Signature by Levi Strauss & Co. and Denizen brands, though it is exiting the Denizen business to focus on core brands. Additionally, Levi's licenses its trademarks for various product categories including footwear, belts, wallets, outerwear, and other accessories. Women's apparel has become a significant growth driver, now representing approximately 38% of total net revenues and growing at double-digit rates. The company has also been expanding its "tops" business (shirts, jackets, and other upper-body garments) and non-denim categories to diversify beyond traditional denim bottoms.
Revenue model
Levi Strauss generates revenue through multiple channels and business models. The company operates a dual-channel approach combining direct-to-consumer sales with wholesale distribution. Direct-to-Consumer (DTC) operations now represent approximately 52% of total revenue, generating around $3.3 billion annually. This includes company-operated retail stores (both mainline and outlet locations), e-commerce websites, and select shop-in-shops within department stores. The DTC channel typically offers higher margins and better brand control, with the company achieving 11 consecutive quarters of positive comparable store sales growth. Wholesale operations account for the remaining 48% of revenue, involving sales to third-party retailers including department stores, specialty retailers, third-party e-commerce platforms, and franchisees who operate brand-dedicated stores. While wholesale provides broader market reach, it typically operates at lower margins than DTC. The company's profitability is influenced by several key factors. Positive margin drivers include the ongoing shift toward higher-margin DTC sales, growth in the women's business (which commands premium pricing), international expansion in higher-growth markets, reduced promotional activity in favor of full-price selling, and operational efficiency improvements through initiatives like "Project Fuel." The company has also demonstrated pricing power, with average unit retail prices increasing approximately 6% while maintaining strong demand. Margin pressures come from foreign exchange fluctuations (particularly impacting international operations), potential tariff increases on imported goods, input cost inflation for materials and labor, competitive pressures in the wholesale channel, and the ongoing investment in store expansion and digital capabilities. The company sources from 28 countries, providing some diversification but also exposure to various geopolitical and economic risks.
Competitive moat
Levi Strauss possesses a moderate but meaningful competitive moat built primarily on brand heritage and consumer loyalty. The Levi's brand benefits from over 170 years of history and cultural significance, particularly the iconic 501 jeans which have achieved legendary status in American and global fashion. This brand equity allows the company to command premium pricing and maintain customer loyalty across generations. The company's global distribution network of approximately 3,100 dedicated stores and shop-in-shops, combined with established wholesale relationships, creates barriers to entry for new competitors. Additionally, Levi's has built a substantial global loyalty program with 30 million members, providing valuable customer data and repeat purchase behavior. However, the moat faces several challenges. The apparel industry is highly competitive with low barriers to entry, allowing fast-fashion retailers and direct-to-consumer brands to quickly copy styles and compete on price. The company's dependence on denim, while iconic, makes it vulnerable to fashion trend shifts away from denim products. Additionally, the wholesale channel faces pressure from changing retail dynamics and the growth of private label offerings from major retailers. Competitive threats come from established players like VF Corporation (Wrangler, Lee), fast-fashion retailers (H&M, Zara), athletic wear companies expanding into casual wear (Nike, Adidas), and emerging direct-to-consumer brands that can offer similar products at lower prices without the overhead of physical retail presence. The company's ability to maintain its moat depends on continued brand relevance, successful expansion into new categories and demographics, and effective execution of its DTC-first strategy.
Risks & safety
Levi Strauss demonstrates a moderate margin of safety with solid financial fundamentals but some areas of concern: **Liquidity and Solvency:** - Cash and short-term investments: $574 million as of Q1 2025 - Current ratio: 1.50, indicating adequate short-term liquidity - Free cash flow: Negative $14 million in Q1 2025 but positive $671 million for full year 2024 - Debt-to-equity ratio: 1.06, representing moderate leverage - Strong operational cash flow generation: $898 million in 2024 **Valuation Metrics:** - P/E ratio: 12.7 (reasonable for a mature consumer brand) - EV/EBITDA: 8.9 (attractive for the industry) - Price-to-book ratio: 3.36 (elevated but not excessive for a brand-driven business) - Graham number suggests potential undervaluation at current levels **Other Considerations:** - Seasonal working capital fluctuations impact quarterly cash flow - Exposure to tariff risks given international sourcing - Dependence on consumer discretionary spending during economic downturns - Inventory levels up 7% year-over-year, requiring monitoring
Recent development
Over the past few years, Levi Strauss has undergone a significant strategic transformation focused on becoming a "DTC-first, lifestyle brand." The company has successfully shifted from being primarily a wholesale denim manufacturer to a diversified lifestyle brand with direct consumer relationships. Key strategic initiatives include the Beyond Yoga acquisition, which has provided entry into the high-growth activewear market with consistent double-digit growth rates. The company has also dramatically expanded its women's business, which now represents 38% of total revenue and continues growing at double-digit rates, helping diversify beyond the traditional male-dominated denim market. Product portfolio expansion has been substantial, with the company moving beyond traditional denim bottoms to offer a complete "head-to-toe" denim lifestyle including tops, dresses, skirts, and non-denim categories. The tops business alone now exceeds $1.2 billion in annual revenue. Recent product innovations include Performance Cool lines, lightweight denim, and technical non-denim pants. The company has implemented "Project Fuel," a global productivity initiative targeting $100 million in net savings, including a 10-15% reduction in global corporate workforce and operational streamlining. Additionally, management has been exploring strategic alternatives for the Dockers brand, including a potential sale, to focus resources on higher-growth opportunities. International expansion has been aggressive, with the Asia business now exceeding $1.1 billion annually and growing nearly 30% compared to 2019 levels. The company has also invested heavily in digital capabilities and e-commerce, which has grown 16% in the most recent quarter. Recent high-profile marketing initiatives include the Beyoncé "REIIMAGINE" campaign, which generated 4.3 billion impressions and helped drive brand affinity, particularly among younger demographics and women.
LEVI company profile · for informational purposes only — not investment advice.
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