The Vita Coco Company, Inc.
- Open
- 72.35
- Day high
- 75.07
- Day low
- 71.54
- Prev close
- 73.25
- Volume
- 833K
- Mkt cap
- $4.2B
- P/E (TTM)
- 50.6
- EPS (TTM)
- $1.45
- P/B
- 11.9
- P/S
- 6.3
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$47.7M over the last 3 months (0 open-market buys, 22 sales)
- 🏛Institutions accumulating (13F)
The Vita Coco Company, Inc. (COCO) is a Consumer Defensive company listed on NASDAQ. The stock is up 87% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 22 sales (SEC Form 4).
The Vita Coco Company, Inc. (COCO) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 3 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
COCO earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Apr 29, 2026 | $0.34 | $0.50 | +47.1% | $180M | +21.1% |
| Feb 18, 2026 | $0.13 | $0.09 | -30.8% | $128M | -12.3% |
| Oct 29, 2025 | $0.32 | $0.40 | +25.0% | $182M | +54.8% |
| Jul 30, 2025 | $0.36 | $0.38 | +5.6% | $169M | +8.9% |
| Apr 30, 2025 | $0.22 | $0.31 | +40.9% | $131M | -20.1% |
| Feb 26, 2025 | $0.08 | $0.12 | +50.0% | $127M | +1.6% |
| Oct 30, 2024 | $0.26 | $0.32 | +23.1% | $133M | +10.6% |
| Jul 31, 2024 | $0.29 | $0.32 | +10.3% | $144M | +3.4% |
| May 1, 2024 | $0.17 | $0.24 | +41.2% | $112M | -0.1% |
| Feb 28, 2024 | $0.08 | $0.11 | +37.5% | $106M | +6.5% |
| Oct 31, 2023 | $0.25 | $0.26 | +4.0% | $138M | +38.5% |
| Aug 2, 2023 | $0.18 | $0.31 | +72.2% | $140M | +2.0% |
COCO insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 18, 2026 | Sadowsky Kennethdirector | Sell | 3,900 | $82.92 |
| Jun 15, 2026 | Liran Iradirector | Sell | 73,842 | $80.32 |
| Jun 15, 2026 | Liran Iradirector | Sell | 74,232 | $80.29 |
| Jun 12, 2026 | Burth Jonathanofficer: Chief Operating Officer | Option | 6,425 | $10.18 |
| Jun 12, 2026 | Burth Jonathanofficer: Chief Operating Officer | Sell | 30,000 | $80.00 |
| Jun 12, 2026 | Liran Iradirector | Sell | 95,768 | $79.14 |
| Jun 12, 2026 | Burth Jonathanofficer: Chief Operating Officer | Option | 23,575 | $10.18 |
| Jun 12, 2026 | Liran Iradirector | Sell | 96,158 | $79.14 |
| Jun 5, 2026 | Dozie Aishetu Fatimadirector | Grant | 1,530 | $75.18 |
| Jun 5, 2026 | Melloul Ericdirector | Grant | 1,530 | $75.18 |
| Jun 5, 2026 | Broader Shelley Gdirector | Grant | 1,530 | $75.18 |
| Jun 5, 2026 | Liran Iradirector | Grant | 1,530 | $75.18 |
| Jun 5, 2026 | Sadowsky Kennethdirector | Grant | 1,530 | $75.18 |
| Jun 5, 2026 | Morreau Jane Cecildirector | Grant | 1,530 | $75.18 |
| Jun 5, 2026 | Zupo Johndirector | Grant | 1,530 | $75.18 |
Source: COCO SEC Form 4 filings, latest Jun 18, 2026. For informational purposes only — not investment advice.
See the full COCO insider & 13F page →The Vita Coco Company, Inc. company profile
Overview
The Vita Coco Company, Inc. (NASDAQ:COCO) is a leading beverage company founded in 2004 and headquartered in New York, New York. The company went public in October 2021, transitioning from its former name All Market Inc. Vita Coco has established itself as the dominant player in the rapidly growing coconut water category, holding approximately 50% market share by value in the United States. The company has expanded beyond its core coconut water business to include various coconut-based and hydration products, with operations spanning the United States, Canada, Europe, the Middle East, and Asia Pacific regions.
Business
Vita Coco operates in the non-alcoholic beverage industry, specifically focusing on the coconut water category, which has become one of the fastest-growing beverage segments globally. Coconut water is the clear liquid found inside young coconuts, naturally containing electrolytes like potassium, sodium, and magnesium, making it a popular natural alternative to traditional sports drinks and sodas. The company's business is organized around several key product lines and market segments: 1. Vita Coco Coconut Water represents the core business, accounting for approximately 74% of total net sales. This flagship product is marketed as a natural hydration solution with three times the electrolytes of traditional sports drinks, positioning it as a healthier alternative for active consumers and those seeking clean-label beverages. 2. Private Label Operations constitute roughly 25% of revenue, where Vita Coco manufactures coconut water products for other retailers and brands, leveraging its production capabilities and supply chain expertise. 3. International Markets represent about 13% of total sales, with particularly strong growth in the United Kingdom and Germany, where the company is establishing coconut water as a mainstream beverage category. 4. Product Extensions and Innovations include Vita Coco Coconut Oil, Vita Coco Juice (a coconut water-fruit juice blend popular in convenience stores), Hydration Drink Mix (powdered coconut water), sparkling coconut water, and newer launches like Vita Coco Treats (a coconut milk-based beverage) and PWR LIFT (a protein-infused fitness drink). The company also distributes Runa energy drinks and Ever & Ever purified water. The coconut water industry has experienced double-digit growth as consumers increasingly seek natural, functional beverages with clean ingredients, driven by health consciousness and the mainstreaming of what was once considered a niche tropical product.
Revenue model
Vita Coco generates revenue primarily through product sales across multiple distribution channels. The company sells its branded products and private label coconut water through club stores, food retailers, drug stores, mass merchandisers, convenience stores, e-commerce platforms, and foodservice channels. Revenue comes from wholesale sales to these retail partners, who then sell to end consumers. The company's paying customers are primarily retail distributors and chains rather than individual consumers. Major retail relationships include large chains like Walmart, Target, and various grocery and convenience store networks. The company also serves foodservice operators and has been expanding its presence in the convenience store channel, where higher-margin single-serve products perform well. Vita Coco's business model benefits from several margin-enhancing factors. The company's market leadership position allows for premium pricing compared to smaller competitors. Multi-pack products have become increasingly important, offering better unit economics and encouraging bulk purchasing by consumers. The company's supply chain expertise and direct relationships with coconut farmers in the Philippines, Brazil, and other tropical regions provide cost advantages and quality control. However, margins face pressure from several factors. Ocean freight costs significantly impact profitability, as coconut water must be shipped from tropical growing regions to major consumer markets. Container availability and shipping delays can disrupt supply chains and increase costs. Commodity pricing for coconuts and packaging materials affects input costs. The company also faces competitive pressure from both established beverage companies entering the coconut water space and private label products that compete on price. Additionally, tariff policies can impact costs, particularly given the international nature of coconut sourcing and the potential for trade disputes affecting import duties.
Competitive moat
Vita Coco possesses a moderate but meaningful competitive moat built primarily on brand recognition, supply chain expertise, and first-mover advantages in the coconut water category. The company's strongest defensive position comes from its brand equity as the category-defining leader, holding approximately 50% market share in the US coconut water market. This brand strength allows for premium pricing and preferential shelf placement at retailers. The company's supply chain moat is significant, developed through nearly two decades of building direct relationships with coconut farmers across multiple countries including the Philippines, Brazil, and other tropical regions. This vertical integration provides quality control, cost advantages, and supply security that would be difficult for new entrants to replicate quickly. Vita Coco's expertise in coconut sourcing, processing, and global logistics creates operational barriers for competitors. However, the moat faces meaningful challenges. The beverage industry attracts well-capitalized competitors, including major players like Coca-Cola, PepsiCo, and other established beverage companies that could leverage their distribution networks and marketing budgets to compete effectively. Private label competition is intensifying as retailers develop their own coconut water products, often at significantly lower price points. The natural and organic beverage trend that has driven coconut water's growth also creates opportunities for substitute products like enhanced waters, plant-based drinks, and other functional beverages. The relatively simple nature of coconut water as a product means that barriers to entry are not insurmountable for companies with sufficient capital and distribution access. Additionally, supply chain disruptions or changes in coconut availability could potentially level the playing field if Vita Coco's sourcing advantages are compromised. The company's moat is meaningful but not impregnable, requiring continuous investment in brand building, innovation, and supply chain optimization to maintain its competitive position.
Risks & safety
Vita Coco demonstrates a strong financial safety profile with minimal solvency risk and conservative capital structure. • Cash Position: $154 million in cash and short-term investments as of Q1 2025, providing substantial liquidity buffer • Debt Level: Virtually debt-free with debt-to-equity ratio of just 0.045, indicating minimal financial leverage • Current Ratio: 3.76x current ratio demonstrates strong short-term liquidity and ability to meet obligations • Cash Flow: Generated $43 million in operating cash flow for FY 2024, though Q1 2025 showed temporary negative operating cash flow of -$10 million due to seasonal working capital needs • Solvency Risk: Minimal given strong balance sheet, low debt, and substantial cash reserves Valuation Metrics: • P/E Ratio: 23.1x based on trailing earnings, reasonable for a growing consumer brand • EV/EBITDA: 20.6x, elevated but reflects growth premium and recent margin compression • Price-to-Book: 6.3x, indicating premium valuation relative to book value • Graham Number: 6.03, suggesting stock trades above conservative value metrics Other Considerations: • Strong free cash flow generation historically, though recent quarters show seasonal volatility • Minimal capital expenditure requirements for asset-light business model • Working capital fluctuations due to seasonal inventory building and supply chain dynamics
Recent development
Over the past few years, Vita Coco has executed several strategic initiatives to diversify its product portfolio and expand market reach. The company has significantly expanded its multi-pack strategy, which has driven 45% growth in multi-pack scans and improved unit economics by encouraging bulk purchases. This initiative has been particularly successful in food and mass retail channels. Product innovation has been a key focus, with the launch of Vita Coco Treats, a coconut milk-based beverage targeting younger demographics and expanding usage occasions beyond traditional hydration. The company has also expanded its Vita Coco Juice line in convenience stores, where the coconut water-fruit juice blend has achieved 27% growth. PWR LIFT, a protein-infused fitness drink, represents an entry into the protein beverage market, though it remains in limited distribution while the company refines its positioning. International expansion has accelerated, particularly in Europe where Vita Coco has become the #1 branded coconut water in German retail and maintains strong growth in the UK market. The company has invested in both marketing and "boots on the ground" personnel to develop these markets, viewing Europe as having significant untapped potential for coconut water category growth. The company has also focused on repositioning coconut water as an active hydration solution, emphasizing its natural electrolyte content as an alternative to traditional sports drinks. This messaging strategy aims to expand consumption occasions beyond the current user base and attract health-conscious consumers seeking clean-label alternatives. Supply chain diversification has been another priority, with Vita Coco securing additional production capacity and expanding its sourcing relationships across multiple countries to mitigate risks from shipping disruptions and potential tariff impacts. The company has also been exploring foodservice channel opportunities as a new avenue for growth.
COCO company profile · for informational purposes only — not investment advice.
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