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BIDU

Baidu, Inc.

NASDAQ · CNCommunication ServicesInternet Content & Information
$109.81+2.40%

Price as of Jul 20, 2026

BIDU profitability

Baidu, Inc. profitability

Margins, returns on capital and operating-efficiency metrics from the latest trailing period.

Margins

Gross margin
42.1%
EBITDA margin
12.8%
EBIT margin
7.0%
Net margin
1.0%
Free cash flow margin
-7.8%

Returns

Return on equity
3.4%
Return on assets
2.0%
Return on invested capital
17.2%
Asset turnover
0.50x

Cash efficiency

Cash from operations
$836.0M
Cash per share
$7.38

Latest available reported and market-derived figures. A dash means the source dataset does not currently cover that metric; it does not imply a zero value.