Apple Inc.
- Open
- 314.72
- Day high
- 316.91
- Day low
- 312.17
- Prev close
- 316.22
- Volume
- 30.8M
- Mkt cap
- $4.63T
- P/E (TTM)
- 38.0
- EPS (TTM)
- $8.29
- P/B
- 43.5
- P/S
- 10.3
- Yield
- 0.33%
- Per share
- $1.05
- ▼Insiders net selling -$87.6M over the last 3 months (0 open-market buys, 6 sales)
- 🏛Institutions mixed (13F)
Apple Inc. (AAPL) is a Technology company listed on NASDAQ. The stock is up 49% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 6 sales (SEC Form 4). Drillr has 11 published research articles covering AAPL.
Apple Inc. (AAPL) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 15 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
AAPL earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Apr 30, 2026 | $1.95 | $2.01 | +3.1% | $111.2B | +1.6% |
| Jan 29, 2026 | $2.67 | $2.84 | +6.4% | $143.8B | +3.9% |
| Oct 30, 2025 | $1.78 | $1.85 | +3.9% | $102.5B | +0.2% |
| Jul 31, 2025 | $1.44 | $1.57 | +9.0% | $94.0B | +5.0% |
| May 1, 2025 | $1.63 | $1.65 | +1.2% | $95.4B | +0.9% |
| Jan 30, 2025 | $2.36 | $2.40 | +1.7% | $124.3B | +0.0% |
| Oct 31, 2024 | $1.60 | $1.64 | +2.5% | $94.9B | +0.4% |
| Aug 1, 2024 | $1.35 | $1.40 | +3.7% | $85.8B | +1.6% |
| May 2, 2024 | $1.50 | $1.53 | +2.0% | $90.8B | +0.4% |
| Feb 1, 2024 | $2.10 | $2.18 | +3.8% | $119.6B | +1.3% |
| Nov 2, 2023 | $1.39 | $1.46 | +5.0% | $89.5B | +6.3% |
| Aug 3, 2023 | $1.19 | $1.26 | +5.9% | $81.8B | +0.1% |
AAPL insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 17, 2026 | Borders Benofficer: Principal Accounting Officer | Sell | 116 | $295.14 |
| Jun 17, 2026 | Borders Benofficer: Principal Accounting Officer | Tax | 124 | $296.42 |
| Jun 17, 2026 | Borders Benofficer: Principal Accounting Officer | Option | 240 | — |
| Jun 17, 2026 | Newstead Jenniferofficer: SVP, GC and Secretary | Tax | 16,238 | $296.42 |
| Jun 17, 2026 | Newstead Jenniferofficer: SVP, GC and Secretary | Option | 30,104 | — |
| May 29, 2026 | LEVINSON ARTHUR Ddirector | Sell | 50,000 | $311.02 |
| May 12, 2026 | Borders Benofficer: Principal Accounting Officer | Sell | 1,274 | $290.00 |
| May 8, 2026 | LEVINSON ARTHUR Ddirector | Sell | 149,527 | $284.57 |
| May 8, 2026 | LEVINSON ARTHUR Ddirector | Sell | 100,473 | $285.04 |
| Apr 27, 2026 | Parekh Kevanofficer: Senior Vice President, CFO | Sell | 1,534 | $275.00 |
| Apr 17, 2026 | Borders Benofficer: Principal Accounting Officer | Tax | 892 | $266.43 |
| Apr 17, 2026 | Borders Benofficer: Principal Accounting Officer | Option | 1,717 | — |
| Apr 17, 2026 | Parekh Kevanofficer: Senior Vice President, CFO | Option | 5,817 | — |
| Apr 17, 2026 | Borders Benofficer: Principal Accounting Officer | Option | 371 | — |
| Apr 17, 2026 | Borders Benofficer: Principal Accounting Officer | Option | 540 | — |
Source: AAPL SEC Form 4 filings, latest Jun 17, 2026. For informational purposes only — not investment advice.
See the full AAPL insider & 13F page →AAPL research & analysis
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Apple Inc. company profile
Overview
Apple Inc. (NASDAQ:AAPL) is a multinational technology company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California. Originally focused on personal computers, Apple transformed into one of the world's most valuable companies through revolutionary products like the iPod, iPhone, and iPad. Today, Apple is a dominant force in consumer electronics, digital services, and the broader technology ecosystem, known for its integrated hardware-software approach and premium brand positioning.
Business
Apple operates in the consumer electronics and technology services industry, designing and manufacturing a comprehensive ecosystem of interconnected devices and digital services. The company's business is organized around five primary product categories that work together to create a seamless user experience. **iPhone** represents Apple's largest revenue segment, accounting for approximately 49% of total revenue in fiscal 2024. The iPhone is Apple's flagship smartphone line that combines communication, computing, photography, and entertainment capabilities in a single device. These devices run iOS, Apple's proprietary mobile operating system, and serve as the central hub for Apple's ecosystem of products and services. **Services** is Apple's fastest-growing and most profitable segment, generating about 25% of total revenue. This category encompasses the App Store (where users download applications and digital content), iCloud storage, Apple Music streaming service, Apple TV+ video content, Apple Pay payment system, AppleCare support services, and various subscription offerings like Apple Arcade gaming and Apple News+. The Services segment benefits from high margins and recurring revenue streams. **Mac** computers contribute approximately 8% of revenue and include desktop and laptop computers powered by Apple's proprietary silicon chips (M-series processors). These computers run macOS and are popular among creative professionals, students, and enterprise users who value performance and integration with other Apple devices. **iPad** tablets generate about 7% of revenue and occupy the space between smartphones and laptops. These multi-touch devices run iPadOS and are used for content consumption, creative work, education, and productivity tasks. The iPad line includes various models from the basic iPad to the professional iPad Pro. **Wearables, Home and Accessories** accounts for roughly 10% of revenue and includes Apple Watch (a smartwatch focused on health and fitness tracking), AirPods (wireless earbuds), Apple TV (streaming media player), HomePod (smart speaker), and various accessories like cases and charging devices. This category represents Apple's expansion into new product categories and the Internet of Things.
Revenue model
Apple generates revenue through multiple complementary business models that reinforce each other within its ecosystem. The primary revenue source is **product sales**, where Apple sells hardware devices at premium prices with significant gross margins. The company follows a direct-to-consumer approach through its retail stores, online store, and authorized resellers, allowing it to capture full retail margins rather than sharing with intermediaries. The **Services** business model provides high-margin recurring revenue through subscriptions, commissions, and fees. Apple collects a 15-30% commission on App Store purchases and in-app transactions, generates subscription revenue from services like Apple Music and iCloud storage, and earns transaction fees from Apple Pay. This creates a virtuous cycle where hardware sales drive services adoption, which in turn increases customer loyalty and repeat hardware purchases. Apple's customers are primarily individual consumers who value premium design, seamless integration, and user experience. The company also serves education, enterprise, and government markets, though consumer sales dominate. The typical Apple customer exhibits high brand loyalty and willingness to pay premium prices for perceived quality and ecosystem benefits. Several factors influence Apple's margins and profitability. **Positive margin drivers** include the company's premium brand positioning allowing higher prices, economies of scale in manufacturing, vertical integration of key components like processors, and the high-margin Services business growth. The company's control over both hardware and software enables optimization and differentiation that supports pricing power. **Margin pressures** come from intense competition in smartphones and tablets, commodity price fluctuations for components like memory and displays, foreign exchange rate changes affecting international sales, and potential supply chain disruptions. Additionally, regulatory pressure on App Store policies and commission rates could impact Services margins, while economic downturns may reduce consumer willingness to pay premium prices.
Competitive moat
Apple possesses a formidable economic moat built primarily around its **ecosystem lock-in effect** and brand loyalty. Once customers invest in Apple products and services, switching costs become substantial due to the tight integration between devices, proprietary software, purchased content, and learned user interfaces. iPhone users who have invested in apps, stored photos in iCloud, and own AirPods or Apple Watches face significant friction when considering alternative platforms. The company's **vertical integration strategy** creates additional competitive advantages. By designing its own processors (A-series and M-series chips), operating systems (iOS, macOS, iPadOS), and key software applications, Apple can optimize performance and user experience in ways that competitors using third-party components cannot match. This integration also provides better control over product timelines, costs, and differentiation. Apple's **premium brand positioning** and design excellence create strong customer loyalty and pricing power. The company has cultivated an image of innovation, quality, and status that allows it to charge premium prices and maintain high margins even in competitive markets. This brand strength is reinforced by consistent product design, retail experience, and marketing. However, Apple faces meaningful competitive threats. **Android smartphones** from Samsung, Google, and Chinese manufacturers offer comparable functionality at lower prices, potentially eroding iPhone market share, especially in price-sensitive markets. **Regulatory pressure** poses risks to the App Store business model, with governments scrutinizing Apple's commission structure and app distribution policies. **Technology disruption** from emerging platforms like augmented reality, artificial intelligence, or new computing paradigms could diminish the relevance of traditional smartphones and tablets. The strength of Apple's moat remains robust but not impregnable. The ecosystem effects and brand loyalty provide significant protection, but the company must continue innovating and adapting to maintain its competitive position against well-funded competitors and evolving technology landscapes.
Risks & safety
Apple demonstrates a strong margin of safety with solid financial fundamentals, though some valuation metrics suggest premium pricing. **Liquidity and Solvency:** - Cash and short-term investments of $28.2 billion provide substantial liquidity buffer - Current ratio of 0.82 indicates tight working capital management but potential liquidity concerns - Debt-to-equity ratio of 1.47 shows moderate leverage, manageable given strong cash generation - Free cash flow of $108.8 billion annually demonstrates robust cash generation capability **Valuation Metrics:** - Price-to-earnings ratio of 33.0 suggests premium valuation relative to historical averages - EV/EBITDA of 25.9 indicates investors are paying significant multiples for earnings - Price-to-book ratio of 48.9 reflects substantial premium to tangible book value - Graham number analysis suggests potential overvaluation at current price levels **Other Considerations:** - Strong return on equity of 37% demonstrates efficient capital utilization - Consistent dividend payments and share buyback program return capital to shareholders - Diversified revenue streams across products and geographies provide stability - Regulatory and competitive risks could impact future profitability and growth
Recent development
Over the past few years, Apple has made significant strategic pivots toward artificial intelligence, services expansion, and supply chain diversification. The most notable development is the introduction of **Apple Intelligence**, the company's comprehensive AI platform launched in 2024. This initiative integrates on-device AI processing with cloud-based capabilities while maintaining Apple's privacy-first approach. Apple Intelligence includes features like advanced writing tools, image generation, improved Siri functionality, and visual intelligence, positioning the company to compete in the AI revolution while leveraging its privacy and security advantages. Apple has continued expanding its **Services ecosystem** with new offerings and enhanced existing platforms. The company has grown its subscription base to over 1 billion paid subscriptions across services like Apple Music, iCloud, Apple TV+, and Apple Arcade. Recent additions include enhanced health features in Apple Watch and AirPods, expanded Apple Pay functionality, and new enterprise capabilities. The Services segment has maintained double-digit growth rates and improved margins, becoming increasingly important to Apple's overall financial performance. **Supply chain diversification** has been a major strategic focus, particularly moving iPhone production from China to other regions. Apple announced plans to source the majority of U.S. iPhones from India and has invested $500 billion in U.S. manufacturing capabilities. This shift addresses geopolitical risks and potential tariff impacts while maintaining production quality and capacity. The company has also invested heavily in **next-generation computing platforms**, including the Apple Vision Pro mixed reality headset and continued development of autonomous vehicle technology. While these represent smaller revenue contributions currently, they position Apple for future technology transitions. Additionally, Apple has accelerated its transition to proprietary silicon with M-series chips across the Mac lineup, improving performance while reducing dependence on third-party processors.
AAPL company profile · for informational purposes only — not investment advice.
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