Alkami Segment AI Attached to 37 of 39 New Client Deals

Alkami Technology, Inc. (ALKT) attached its Segment predictive marketing AI to 37 of 39 new client contracts in 2025. On July 29, 2026, the company also said predictive marketing and two other AI-enabled products were growing nearly 30% year over year, but that pooled rate cannot be attributed to Segment alone or establish its revenue contribution.[1][2]

Alkami provides cloud-based digital banking and data and marketing software to banks and credit unions, primarily through customer subscriptions. Segment Predictive Marketing is an AI application within its core data and marketing business. It analyzes account holders' behavior, transaction patterns, and life events to build audiences for deposit, lending, engagement, or retention campaigns and predict the next appropriate product recommendation within marketing workflows.[2]

From predictive models to broad contract attachment

Segment Predictive Marketing has moved through three disclosed stages: its public starting point, a capability inflection, and its current position as a growth product. On March 2, 2024, Alkami described using machine learning to classify account holders and predict recommendations. In October 2024, the capability expanded to 12 predictive models for revenue generation, engagement, and retention, although financial institutions were still in the early stages of using predictive models to generate revenue.[3][4] In February 2026, the product was explicitly named Segment and described as the AI engine of the data and marketing platform, while the company disclosed the application's first commercial attachment measure. As of July 29, 2026, Alkami still listed predictive marketing among its growth products.[1][2] Disclosures across these periods point to the same workflow; there is no evidence that it was renamed as another product, merged into a different application, or replaced by a broader workflow.

The clearest commercial progress came from 2025 new-client signings. Alkami won 39 new clients that year, and Segment was attached to all but two of those contracts.[2] This shows that Segment had become a common addition to new-client deals, but contract attachment does not mean clients activated or continued to use the product, and it does not prove that their marketing conversion improved.

How Segment could affect Alkami's financial results

Broad contract attachment creates a possible route to future revenue. If clients activate Segment and pay for its predictive marketing capabilities, new subscriptions and cross-selling could increase Alkami's data and marketing product revenue or annual recurring revenue. The company also said predictive marketing, behavioral biometrics, and unified messaging together were growing nearly 30% year over year and contributing to Alkami's growth. That combined figure does not separate Segment's price, standalone revenue, annual recurring revenue, or profit contribution, so its financial contribution cannot be calculated from the disclosure.[1]

What the disclosures confirm is that Segment progressed from predictive models to a product attached to nearly every new client contract, expanding its commercial reach. Alkami has not disclosed Segment's client activation rate, marketing results, or separately attributable annual recurring revenue. Those measures would show whether contract attachment translates into sustained use and operating value.

Application assessment

• Segment Predictive Marketing | Business position: Core business | Application stage: Limited production | Deployment scope: Multiple businesses or regions | Value type: Revenue growth

Sources

[1] Drillr · Alkami Technology, Inc. (ALKT) · 2026-07-29 · Earnings call

Original: In addition, we're encouraged by demand for existing products that incorporate AI. Behavioral biometrics, unified messaging, and predictive marketing are growing nearly 30% year-over-year and contributing to Alchemy's growth.

Translation: In addition, demand for existing products that incorporate AI is encouraging. Behavioral biometrics, unified messaging, and predictive marketing are growing nearly 30% year over year and contributing to Alkami's growth.

[2] Drillr · Alkami Technology, Inc. (ALKT) · 2026-02-25 · Earnings call

Original: This technology was attached to all but two of our new logos this year.

Translation: This technology was included in all but two of this year's new client contracts.

[3] Drillr · Alkami Technology, Inc. (ALKT) · 2024-10-31 · Earnings call

Original: FI starting on a path to predictive AI can use one of our 12 AI models to generate revenue, improve engagement or retain customers with models built for the compliance requirements of our industry.

Translation: A financial institution starting on a path to predictive AI can use one of our 12 AI models to generate revenue, improve engagement, or retain customers, with models built for our industry's compliance requirements.

[4] Drillr · Alkami Technology, Inc. (ALKT) · 2024-03-02 · Earnings call

Original: And so what we're able to do with our customers is have this great data set that we've been able to do a lot of machine learning against that helps them classify their customers or members into demographic groups that allow them to target better and then also has a predictive model in it so that it can say for them, this demographic group, you ought to make this offer for.

Translation: We can use this strong data set with our customers to apply extensive machine learning, helping them classify customers or members into demographic groups for better targeting. It also includes a predictive model that can recommend which offer to make to a given demographic group.