EPS · actual vs est
Revenue · actual vs est
Summary
Generated 2025-04-21
Management highlights
- Focused on organic health as strategic objective. Overall gross margin improved to 49.4% in 2024, user repurchase rate was 71.9%.
- Completed consolidation of health business in March 2024. Private label organic health products like probiotic and new life coffee performed well. Probiotic had nearly RMB 5 million in Q4 2024 and over RMB 6 million in Q1 2025; new life coffee had over RMB 5 million sales in 1.5 months after launch.
- Strengthened private label brand SUYE. Completed strategic upgrade in messaging and visual identity. Launched SUYE Pro firming series with over RMB 20 million sales in 2024, expanding it in 2025 with SUYE Pro solution.
- Introduced therapy program in 2025. Trial was successful with 91% retention rate. Plan to recruit 1,000 tea enthusiasts in April, launch tea therapy program on March 20, and train 100 skilled tea therapists by June.
Segment performance
Total revenue was RMB 97.1 million compared to RMB 149.2 million a year ago. Revenues from sales of merchandise were 75.5 million, and revenues from the marketplace business were 19.4 million. Gross margin remained relatively strong at 48.3 percentage.
Guidance
- Continue to strengthen private label brand SUYE and expand its product lines.
- Further develop the therapy program, aiming to recruit participants and train therapists as planned.
- Maintain financial discipline, invest strategically in categories with growth potential to improve profitability.
Risks
Forward-looking statements based on current expectations and market conditions, involving known or unknown risks and uncertainties as per the company's related SEC filings.
Q&A highlights
Q: About the therapy product.
A: The therapy product will launch in May, has a virtualized service model creating a wellness journey, includes 80-minute experience with traditional stretching, tea tasting/meditation, and sharing, integrating Chinese classic studies curriculum for self-awareness and inner harmony, and aims to strengthen community and drive sales of organic health products.
Q: [Foreign Language about the tea therapy] A: Carefully selected world-winning organic tea from certified organic mountain, 80-minute experience divided into three parts: 20 mins traditional stretching, 40 mins tea tasting/meditation, 20 mins sharing, integrating Chinese classic studies for self-healing, improving blood circulation, and promoting holistic wellness including health, culture, and happiness.
Key numbers
Reported versus consensus
Earnings calendar feed
| Metric | Reported | Consensus | Delta | Prior year |
|---|---|---|---|---|
| EPS | — | — | — | — |
| Revenue | — | — | — | — |
Transcript
April 21, 2025Full transcript unavailable for redistribution
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Prior quarters
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