Eventbrite, Inc. Q4 FY2024 earnings call

• Julia Hartz highlighted that the end of 2024 was about stabilization, with Q4 revenue at the upper end of the outlook range. The pricing change in September (eliminating organizer side listing fees) has led to improvements in creator acquisition, event volume, and ticket transactions. Total ticketing volume returned to growth in Q4. • Eventbrite Ads continued to scale, with ads revenue up 35% in Q4 and 83% for the full year. • 2025 is a year of transition, with guidance reflecting structural revenue mix changes. The focus is on expanding consumer reach (redesigned app, HITLIST curated recommendations, brand refresh), deepening creator engagement (doubling down on high volume creators, new solutions like Stripe point of sale), and strengthening marketplace monetization (expanding Eventbrite Ads).

In Q4 2024, Eventbrite's revenue was $76.5 million. Ticketing revenue declined 10% to $70.4 million, which was the largest component, contributing a significant portion of the total revenue. Marketplace revenue declined 35% to $6 million. Eventbrite Ads revenue grew 35% in Q4, reflecting strong adoption by creators. Total ticketing volume was 72 million, up 2% year-over-year, with free ticket volume up 8% to $50 million and paid ticket volume at 21.6 million, a 10% decline but an improvement from Q3.

• Q1 2025 net revenue is expected to be within $71 million to $74 million, with adjusted EBITDA margin in the mid-single digit percentage range excluding non-routine items. • Full year 2025 net revenue is guided to $295 million to $310 million, reflecting a $20 million revenue headwind from the elimination of organizer fees. Adjusted EBITDA margin is expected to be in the mid-single digits, driven by the loss of high-margin organizer fee revenue and transition dynamics. • Paid ticket volume is expected to return to growth in the second half of 2025, and Eventbrite Ads is anticipated to continue growing throughout the year.

• Factors affecting future results include those beyond control, as detailed in the Forward-Looking Statements section of the shareholder letter and SEC filings. • Competition from other platforms could impact creator and consumer retention. • Managing debt maturities, including near-term maturities in 2025, is a key risk and priority.

Q: Talk about the TikTok partnership and conversion improvement.

A: Julia Hartz stated the partnership helps drive event discovery, focusing on expanding discovery with native ticket integration in search. Still working on conversion, but diversified across multiple social channels.

Q: Why mid-single digit EBITDA margin in 2025?

A: Anand Gandhi explained it's due to $20 million loss of organizer fees (600 basis points margin compression), no incentive bonus in 2024 but budgeted in 2025 (500 basis points), and ticketing revenue decline in H1 2025, offset by financial discipline and cost controls.

Q: How free ticket activity translates to revenue growth?

A: Julia Hartz said free ticket volume is a leading indicator for paid ticket volume recovery, with 25-point swing in Q4 free tickets showing improvement. Free tickets help win back creators and increase event supply, driving consumer engagement.

Q: Capital allocation balance between debt maturities and share repurchase?

A: Anand Gandhi mentioned a balanced approach, with focus on managing debt maturities (e.g., repurchased $120 million of 2025 notes) and continuing share buyback program as shares are attractively priced, while balancing near-term maturity management.