9215.T

• Company Vision & Core Differentiation

  • Vision: "Make smiling life a given"; Mission: "Create time to prioritize what matters most"
  • Core competitive advantage: Fully digitally transformed (DX) end-to-end online service, with booking, matching, payment, and communication all completed online, standing out among nearly 4,000 housekeeping service companies in Japan
  • Growth priority: Prioritizes revenue growth at current scale, reinvests gross profit within a non-deficit range into growth-driving initiatives, and has maintained operating profit black ink since 2022

• Key Operational KPIs (as of end of November 2024)

  • 7,400 recurring unique users, 190,000 total registered customers, 18,000 registered service cast
  • Monthly customer recurring churn rate improved 0.1pp to 2.7%; annual cast churn rate improved 0.1pp to 2.0%; gross profit LTV and monthly gross profit per customer both show improving trends

• Strategic Initiatives Progress

  • Platform expansion goal: Build a "lifestyle platform that creates time", pursuing two core strategic directions: expanding service lines, and growing customer and cast bases, with active M&A as a core growth lever
  • Launched MoNiCa, a housekeeping business cloud problem-solving platform, in February 2024, which is progressing on budget and on target with growing enterprise users and transactions
  • Expanded government/regional partnerships: Started cooperation with Sumida, Katsushika, and Taito wards after April 2024; was selected for METI's housekeeping welfare demonstration project, securing 133 new corporate contracts through the program (METI covers two-thirds of costs for participating companies); signed Japan's first prefecture-level cooperation agreement with Fukui Prefecture in November 2024 to promote industry expansion
  • Established a joint venture with major shareholder Watakyu Group in November 2024 to develop services for elderly users, a segment CaSy has not yet reached, targeting service launch in the 2025 November period
  • Completed the acquisition of Sukkiri Meister as a subsidiary in February 2025 to expand the house cleaning service line

• For the 2025 November period, CaSy guides total revenue in the range of 1.937 billion yen to 2.113 billion yen, representing 10% to 20% year-over-year growth
• The revenue range is set to account for high uncertainty around new government partnerships and the new MoNiCa business
• Management guides operating profit and below to zero, as all generated gross profit will be reinvested into future growth: specifically advertising and promotion to drive customer acquisition, and human capital investment focused on engineering to build long-term competitive advantage

1. Housekeeping Services: 1.761 billion yen in revenue, accounting for 97% of total revenue. 80% of this segment's revenue comes from subscription-based recurring services, and 20% comes from one-off spot services. Recurring services have maintained steady compound annual growth of 13% to 16%. 2. Other Lifestyle Services (including house cleaning, organization and storage): 52.83 million yen in revenue, accounting for 3% of total revenue, representing an early-stage expansion area.

• Uncertainty in the performance of new initiatives including new government partnership projects and the MoNiCa platform business could lead to actual revenue falling short of the guided range
• Reinvestment of all gross profit into growth means the company will not generate positive operating profit in the 2025 November period, which could lead to pressure on near-term bottom-line results

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