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ASANTE INCORPORATED

プライム · サービス業 · 情報通信・サービスその他 · JP

JPY 1,518.00
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Nov 10, 2026
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Earnings call summaryRead the full call →

Q2 FY2026 · Nov 14, 2025

AI summary of management’s prepared remarks and analyst Q&A · For informational purposes only, not investment advice

Management highlights

  • Overall Financial Results

    • H1 2025 (first half of 2026 March fiscal year) consolidated revenue was 7.93 billion yen, up 1.1% (+80 million yen) year-over-year; operating profit was 0.8 billion yen, down 29.7% (-340 million yen) year-over-year, with an operating margin of 10.2%.
    • Revenue against forecast reached 94.5% of the H1 target, operating profit reached 70.4% of target, and net income reached 72% of target, dragged by Q1 termite activity slowdown, slower-than-planned hiring, and upfront growth investment.
    • First quarter revenue was 4.22 billion yen, roughly flat year-over-year: lower minimum temperatures delayed termite swarming, offsetting peak advertising effect, leading to slight year-over-year revenue declines in April and May, though June revenue exceeded prior year levels. Second quarter revenue was 3.7 billion yen, up 3.7% year-over-year, driven by a 400-unit year-over-year increase in applications from strengthened marketing during the latent demand period, with growth capped by the heatwave and hiring delays.
    • H1 application survey volume reached 7,500 units, up 5.6% year-over-year, and corporate partnership count increased by 212 firms in H1 alone (287 in the last 12 months), continuing to strengthen the sales base.
    • H1 free cash flow was 330 million yen, with operating cash flow inflow of 400 million yen and investment cash flow outflow of 60 million yen. Total assets increased by 310 million yen, total liabilities increased by 20 million yen, and net assets increased by 290 million yen driven by higher retained earnings.
  • H1 Growth Investment

    • Advertising and promotion costs increased by 110 million yen year-over-year, focused on web advertising, plus experimental initiatives including event exhibition, SNS operation enhancement, and public facility naming rights, to boost brand recognition and application conversion.
    • Digitalization costs increased by 50 million yen year-over-year, covering tablet and communication costs for new digital sales maps and system development for operational efficiency.
    • Recruiting costs increased by 30 million yen year-over-year, driven by expanded use of recruiting agencies and a refresh of the mid-career hiring website. Total personnel costs (excluding retirement benefit expenses) increased by 30 million yen year-over-year due to base pay raises for compensation improvement.
    • Average H1 headcount was 984, down 3 year-over-year amid tight labor markets, but end-Q2 headcount was up 10 year-over-year, with more than 20 new hires joining in October, showing early results from improved compensation and expanded recruiting efforts. Revenue per employee increased 1.4% year-over-year.
  • Second Half Priority Initiatives

    • Strengthen application acquisition: Continue targeted marketing for latent termite demand in fall/winter, centered on web advertising, plus new outreach for growing pest/wildlife control demand planned from November to January. Expand corporate partnerships across housing maintenance, local contractors, customer-facing firms, consumer cooperatives, and employee welfare organizations to build a stable application pipeline.
    • Improve productivity via digitalization: Full deployment of the digital sales map system was completed in H1; the second half will focus on user adoption, data analysis, improving appointment conversion rates and reducing sales time, and will begin training for AI-powered data analysis. A new contract documentation system to reduce on-site paperwork time and improve accuracy is on track to roll out to sales teams early next fiscal year.
    • Strengthen headcount: Expand access to flexible work arrangements with more vacation days, revise the sales compensation and incentive structure, add frontline mentors to improve retention, and launch management skill training. Expand partnerships with recruiting agencies to meet hiring targets, enhance training for new hires (especially young mid-career hires) to boost retention and early productivity, and expand internal certification and e-learning to support upskilling. The company has begun developing fundamental reforms to the personnel system to address long-term hiring challenges, with work set to begin in the second half.
    • Expand services and sales territory: The company has completed building out infrastructure to offer existing corporate-focused pest/wildlife control services to individual customers, with new promotional efforts planned to capture increased mouse control demand in the winter, and to build new customer stock that can convert to termite control services. Window insulation sales preparation will be completed in the second half, expanding the high-insulation product line to leverage existing customer demand among older wooden homes. Expanded partnerships with JA (Japan Agricultural Cooperatives) in Tochigi, Saitama, and Okayama prefectures in H1, and advanced negotiations for entry to a new prefecture in western Japan with positive progress.

Guidance

  • Full-year 2026 March fiscal year guidance maintained from May's initial announcement: full-year revenue is projected at 14.9 billion yen (+6.2% year-over-year), operating profit at 1.32 billion yen (+7.6% year-over-year), and net income at 0.82 billion yen (+19.2% year-over-year). Management noted H1 is slightly behind forecast, but expects to hit full-year targets via focused execution on application acquisition and headcount growth in the second half.
  • The annual dividend guidance is maintained at 62 yen per share, unchanged from the prior year, with the interim dividend set at the planned 31 yen per share, consistent with the company's long-term policy of maintaining stable dividends.
  • Medium-term strategic guidance sets a target ROE of 10%+ over the medium to long term, as management works to improve capital profitability and enterprise value after recent lower ROE levels (2024 fiscal year ROE was 6.4%).
  • Asante's long-term strategic vision is to become a 'home problem solving professional' with diverse value delivery models, expanding from core B2C termite control to cover B2B services, new home-related services, and expanded sales channels, while maintaining the core wooden home countermeasures business.

Segment performance

  • Termite control: 3.69 billion yen, +2.1% year-over-year, accounting for 46.5% of total H1 consolidated revenue; new termite control was flat year-over-year due to adverse weather, while renewal control grew on solid repeat contract demand and price adjustment effects. - Moisture control: 1.7 billion yen, +3% year-over-year, accounting for 21.4% of total H1 consolidated revenue; growth was driven by strengthened outreach to existing customers, even as new service attachment sales did not grow. - Earthquake countermeasures: 1.6 billion yen, -6.3% year-over-year, accounting for 20.2% of total H1 consolidated revenue; revenue declined due to temporary suspension of heat-exposed attic construction amid a record heatwave to protect employee health, and delayed hiring of additional personnel. - Other services: 0.92 billion yen, +8.2% year-over-year, accounting for 11.9% of total H1 consolidated revenue; growth was led by increased revenue from subsidiary Heartful Home, and includes high-insulation construction and pest/wildlife control services.

Risks & headwinds

  • Unpredictable weather can disrupt business performance: cool temperatures during the peak spring termite swarming season delayed customer demand and reduced advertising effectiveness in Q1, while a record summer heatwave forced temporary construction suspensions for heat-exposed work that reduced earthquake countermeasure revenue in Q2.
  • Tight labor markets have resulted in slower-than-planned hiring, limiting revenue growth capacity and putting pressure on operational execution; the company's underfloor/attic work is less attractive to job seekers, creating persistent long-term hiring challenges.
  • Upfront growth investment in advertising, digitalization, hiring and compensation improvement has reduced near-term profitability, with H1 operating profit coming in well below forecast due to this upfront spending and softer top-line performance.
  • The company's current ROE of ~6.4% is below market expectations, creating pressure to improve profitability and capital returns to meet investor expectations.

Analyst Q&A

No Q&A section was included in the provided earnings call transcript.

Reported results against consensus at the time of each report · Surprise is computed from the estimate on record · Data as of Nov 10, 2026