DG Stock Research, Signals & Filings

Can Ollie's maintain unit economics as it accelerates from 50 to 75+ stores per year?

Ollie's opened 86 stores in the first 39 weeks of FY2025 — more than double the prior-year pace — while maintaining operating margins at 10.1% and capex per store near the $1.0M target model. SG&A leverage, declining per-store pre-opening costs, and distribution capacity to 750 stores suggest unit economics are holding through the acceleration, though pre-opening expenses as a percentage of sales have doubled and will require monitoring as annual openings push higher.