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[HEES] H&E Equipment Services Thesis 2026: A Heavy-Equipment-Rental + Aerial Compounder

Ddrillr ResearchOriginal research
Published 7 min read

H&E Equipment Services (NASDAQ: HEES), headquartered in Baton Rouge, Louisiana, is a Heavy-Equipment-Rental + emerging-multi-cycle-Aerial-Work-Platform-and-Earthmoving-and-Material-Handling leader providing distinctive multi-cycle Heavy-Equipment-Rental services to substantial multi-cycle US-Non-Residential-Construction-Contractor + Industrial-Operator customer base. Distinctive multi-cycle HEES-and-Baton-Rouge-LA-and-Heavy-Equipment-Rental heritage: founded 1961 as Head-Engquist by Engquist-family; 1996 Head-Engquist-and-ICM-Equipment-merger; 2006 NASDAQ HEES-IPO; 2021 Brad Barber President-and-CEO; 2024 One-Source-Rentals-acquisition (~$130M); 2025 emerging-Herc-Holdings-acquisition-rumored (~$5.3B) + emerging-United-Rentals-counterbid. Multi-decade strategic-evolution: 1961 Head-Engquist founding; 1996 ICM-merger; 2006 NASDAQ-IPO; 2021 Brad Barber CEO; 2024 One-Source-Rentals; 2025 emerging-Herc-Holdings-acquisition-rumored; 2020-2025 substantial multi-cycle post-COVID + emerging-Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project. Under President & CEO Brad Barber (since 2021), FY2025 closes with selected various aggregate revenue ~$1.50-1.70B, adj. EBITDA ~$525-625M, adj. EPS ~$3.20-4.30, net debt ~$1.45-1.75B, and ~36-38M shares outstanding. The first deep-dive — Heavy-Equipment-Rental franchise — covers entire business + HEES positioning. Geographic + Employee + Branch + Fleet composition: ~3,000+ employees + ~155+ branch-locations + ~$3.0B+ original-equipment-fleet. Revenue mix: Heavy-Equipment-Rental-and-Aerial-and-Earthmoving-and-Material-Handling ~95-99%. Customer base: US-Non-Residential-Construction-Contractor + Industrial-Operator + emerging-Mega-Project-Data-Center-and-LNG-and-Energy. Distinctive multi-cycle 1996-Head-Engquist-ICM-Merger + 2006-NASDAQ-IPO + 2024-One-Source-Rentals + emerging-2025-Herc-Holdings-acquisition-rumored. Competes with United Rentals (URI largest-public-Heavy-Equipment-Rental most-direct-larger-United-Rentals-comp + 2025-HEES-counterbid-emerging), Herc Holdings (HRI + 2025-HEES-acquisition-rumored ~$5.3B + Hertz-Equipment-spin 2016), Sunbelt Rentals (Ashtead-AHT-LN-subsidiary), Ashtead Group (AHT-LN + emerging-NYSE-listing), WillScot Mobile Mini (WSC), McGrath RentCorp (MGRC), United Site Services (Platinum-Equity-take-private), General Equipment (private), Cooper Equipment Rentals (TZP-private), Holt Cat (private), Yancey Bros (private), Wagner Equipment (private), Caterpillar Dealer-Network (private), Doosan Bobcat (BOBCAT-private + Doosan-241560-KS), Toyota Industries (6201-T + Toyota-Material-Handling), KION Group (KGX-DE + Linde-Material-Handling + Dematic + STILL), Hyster-Yale (HY), Caterpillar (CAT), Deere (DE), CNH (CNH), Komatsu (6301-T), Manitowoc (MTW), Terex (TEX + Genie), Oshkosh (OSK + JLG largest-Aerial-WP), JLG Industries (Oshkosh-subsidiary), Skyjack (Linamar-LNR-CN-subsidiary), Haulotte (private); Construction-Equipment-Manufacturer Caterpillar, Deere, CNH, Komatsu, Doosan (241560-KS), Volvo Construction (VOLV-B-SS), Hitachi Construction (6305-T), Kubota (6326-T), Sany (600031-SH), Liebherr (private), Manitou (MTU-PA); Mega-Project Bechtel (private), Fluor (FLR), Jacobs Engineering (J), Worley (WOR-AU), KBR (KBR), McDermott (private), TechnipFMC (FTI), Saipem (SPM-MI), AECOM (ACM), Granite Construction (GVA), MasTec (MTZ), MYR Group (MYRG), Quanta Services (PWR); private-equity-Equipment-Rental Ashtead Group (AHT-LN), TZP Group (private + Cooper), Platinum Equity (private + United-Site-Services), Apollo (APO), Carlyle (CG), Bain Capital (private), KKR (KKR), Blackstone (BX), Stone Point Capital (private), Sun Capital (private), CVC Capital Partners (CVC-AMS), CD&R (private); strategic-acquirer United Rentals (URI), Herc Holdings (HRI), Sunbelt (Ashtead-subsidiary). The second deep-dive — Brad-Barber + 2025-Herc-Holdings-Acquisition-Rumored + multi-decade compounder thesis-and-emerging-takeout-optionality — covers Brad-Barber-CEO (~4+ year longtime-H-E-Equipment-Services-and-Sunbelt-Rentals entrepreneur) expertise + Founder Engquist-family-historical-1961 + multi-cycle-H-E-Equipment-Services-Capital-Management leadership-continuity, 1996-Head-Engquist-ICM-Merger + 2006-NASDAQ-IPO + 2021-Brad-Barber-CEO + 2024-One-Source-Rentals + 2025-emerging-Herc-Holdings-acquisition-rumored transformational-platform + multi-cycle-disciplined-bolt-on-M&A, emerging-US-Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project structural-tailwinds. Multi-cycle reliable-and-emerging-growing-dividend (~$1.20/yr ~3.0-5.0% yield ~5+ year continuous) + no-buyback. Multi-decade compounder thesis combines HEES-and-Baton-Rouge-LA ~64+ year heritage (founded 1961 + 1996-Head-Engquist-ICM-Merger + 2006 NASDAQ-IPO + 2021-Brad-Barber-CEO), ~3,000+ employees + ~155+ branch-locations + ~$3.0B+ fleet, 1996-Merger + 2006-IPO + 2024-One-Source-Rentals + 2025-emerging-Herc-Holdings-acquisition-rumored + multi-cycle-disciplined-bolt-on-M&A, Brad Barber + HEES + Sunbelt-Rentals expertise, multi-cycle reliable-and-emerging-growing-dividend + no-buyback + IG-equivalent-emerging balance-sheet, emerging-Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project + emerging-2025-Herc-Holdings-takeout-optionality structural-tailwinds. Capital position is IG-equivalent-emerging (Ba2/BB+), dividend-reliable-and-emerging-growing + no-buyback, conservative-and-Heavy-Equipment-Rental-asset-backed: net debt ~$1.45-1.75B (~2.5-3.5x leverage), Ba2/BB+ equivalent, $0.05-0.20B liquidity, $1.20/yr dividend (~3.0-5.0% yield, ~25-35% payout, ~5+ year continuous) + no-buyback + multi-cycle-disciplined-bolt-on-M&A + emerging-Heavy-Equipment-Rental-fleet capex, ~36-38M shares. At ~$80-120 per share, equity value ~$2.9-4.5B, EV ~$4.3-6.2B, ~22-32x EPS and ~8-11x EV/EBITDA. Base case: Heavy-Equipment-Rental constructive + emerging-Aerial-and-Earthmoving + emerging-Mega-Project + revenue $1.55-1.75B + adj. EBITDA $545-655M + adj. EPS $3.50-4.65 + dividend hiked + ~5-15% return. Bull case: Herc-Holdings-acquisition-completed (~$140-150/share emerging) + emerging-United-Rentals-counterbid + selective-M&A + emerging-strategic-acquisition-target (Herc-Holdings + United-Rentals + Ashtead-Sunbelt-Rentals + WillScot + private-equity-Equipment-Rental-Ashtead-TZP-Platinum-Apollo-Carlyle-Bain-KKR-Blackstone-Stone-Point-Sun-Capital-CVC-CDR interest) + 30-70%+ return + takeout-premium-upside. Bear case: Heavy-Equipment-Rental stresses + emerging-Herc-Holdings-acquisition-falls-through + adj. EPS $1.80-2.40 + de-rate 12-18x + flat-to-substantially-negative.

H&E Equipment Services Thesis 2026: A Heavy-Equipment-Rental + Aerial Compounder

Key Takeaways

  • H&E Equipment Services (NASDAQ: HEES), the Baton-Rouge-LA-headquartered Heavy-Equipment-Rental + emerging-multi-cycle-Aerial-Work-Platform-and-Earthmoving-and-Material-Handling leader, closes FY2025 with selected various aggregate revenue ~$1.50-1.70B (~~0-7% YoY-growth Heavy-Equipment-Rental + emerging-Aerial-Work-Platform-and-Earthmoving), adjusted EBITDA ~$525-625M (~~33-37% margins reflecting Heavy-Equipment-Rental economics), adjusted EPS ~$3.20-4.30, net debt $1.45-1.75B (~~2.5-3.5x leverage Heavy-Equipment-Rental-asset-backed), and ~~36-38M shares under President & CEO Brad Barber (since 2021, ~~4+ year longtime-H-E-Equipment-Services-and-Sunbelt-Rentals entrepreneur); Founder Engquist-family-historical-1961 + multi-cycle-H-E-Equipment-Services-Capital-Management. ⚠️ 2025-emerging-United-Rentals-and-Herc-Holdings-acquisition-rumored ($5.3B+ Herc-Holdings-2025-bid + emerging-United-Rentals-counterbid).
  • Operates substantial multi-cycle ~~3,000+ employees + ~~155+ branch-locations + ~$3.0B+ original-equipment-fleet across US providing distinctive multi-cycle Aerial-Work-Platform + emerging-Earthmoving + emerging-Material-Handling + emerging-Compaction-Air-Compressor platform.
  • Distinctive multi-cycle H-E-Equipment-Services-and-Baton-Rouge-LA-and-Heavy-Equipment-Rental heritage: founded 1961 as Head-Engquist by Engquist-family + 1996 Head-Engquist-and-ICM-Equipment-merger-to-H-E + 2006 NASDAQ H-E-Equipment-Services-IPO + 2021 Brad Barber President-and-CEO + 2025 emerging-Herc-Holdings-acquisition-rumored (~$5.3B) + emerging-United-Rentals-counterbid.
  • Distinctive multi-cycle Heavy-Equipment-Rental-and-Aerial-and-Earthmoving-and-Material-Handling (~~95-99% revenue, distinctive multi-cycle-Heavy-Equipment-Rental-largest-business + multi-cycle-emerging-Aerial-Work-Platform + multi-cycle-emerging-Earthmoving + multi-cycle-emerging-Material-Handling) + Emerging-Other (~~1-5% revenue) platform.
  • Customer base: substantial multi-cycle US-Non-Residential-Construction-Contractor + Industrial-Operator + emerging-multi-cycle-Infrastructure-Construction + multi-cycle-emerging-Mega-Project-Data-Center-and-LNG-and-Energy.
  • IG-equivalent-emerging (Ba2/BB+) balance sheet (multi-cycle-emerging-IG), multi-cycle reliable-and-emerging-growing-dividend (~$1.20/yr ~~3.0-5.0% yield ~~5+ year continuous) + no-buyback, FY2026 turns on Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project + emerging-Herc-Holdings-acquisition-completed-2025 + Brad Barber-strategic-execution.

Company Background

H&E Equipment Services (NASDAQ: HEES), headquartered in Baton Rouge, Louisiana, is a Heavy-Equipment-Rental + emerging-multi-cycle-Aerial-Work-Platform-and-Earthmoving-and-Material-Handling leader providing distinctive multi-cycle Heavy-Equipment-Rental services to substantial multi-cycle US-Non-Residential-Construction-Contractor + Industrial-Operator customer base. The company has a distinctive multi-cycle H-E-Equipment-Services-and-Baton-Rouge-LA-and-Heavy-Equipment-Rental heritage: founded 1961 as Head-Engquist by Engquist-family; 1996 Head-Engquist-and-ICM-Equipment-merger-to-H-E; 2006 NASDAQ H-E-Equipment-Services-IPO; 2021 Brad Barber President-and-CEO. ⚠️ 2025 emerging-Herc-Holdings-acquisition-rumored (~$5.3B Herc-Holdings-bid) + emerging-United-Rentals-counterbid — pending-takeout-optionality.

Multi-decade strategic-evolution: 1961 Head-Engquist founding; 1996 Head-Engquist-and-ICM-Equipment-merger-to-H-E; 2006 NASDAQ H-E-Equipment-Services-IPO; 2021 Brad Barber CEO; 2024 substantial One-Source-Rentals-acquisition (~$130M) + multi-cycle-disciplined-bolt-on-M&A; 2025 emerging-Herc-Holdings-acquisition-rumored + emerging-United-Rentals-counterbid; 2020-2025 substantial multi-cycle post-COVID + emerging-Heavy-Equipment-Rental-recovery + emerging-Aerial-Work-Platform-and-Earthmoving + emerging-Mega-Project-Data-Center-LNG-Energy.

Under President & CEO Brad Barber (since 2021, ~4+ year longtime-H-E-Equipment-Services-and-Sunbelt-Rentals entrepreneur), FY2025 closes with selected various aggregate revenue ~$1.50-1.70B, adjusted EBITDA ~$525-625M, adjusted EPS ~$3.20-4.30, net debt ~$1.45-1.75B (~2.5-3.5x leverage Heavy-Equipment-Rental-asset-backed), and ~~36-38M shares outstanding.

Deep-Dive 1: Heavy-Equipment-Rental-and-Aerial-and-Earthmoving-and-Material-Handling Franchise

The first deep-dive — Heavy-Equipment-Rental-and-Aerial-and-Earthmoving-and-Material-Handling franchise — covers entire Heavy-Equipment-Rental business + distinctive multi-cycle H-E-Equipment-Services positioning.

Geographic + Employee + Branch + Fleet composition: ~3,000+ employees + ~155+ branch-locations + ~$3.0B+ original-equipment-fleet across US (substantial multi-cycle-largest-business + multi-cycle-Southeast-and-Southwest-and-Mid-Atlantic + emerging-multi-cycle-Mountain-West-and-emerging-Northeast).

Revenue mix:

  • Heavy-Equipment-Rental-and-Aerial-and-Earthmoving-and-Material-Handling (~~95-99% revenue, distinctive multi-cycle-Heavy-Equipment-Rental-largest-business + multi-cycle-emerging-Aerial-Work-Platform + multi-cycle-emerging-Earthmoving + multi-cycle-emerging-Material-Handling-and-Compaction-Air-Compressor).
  • Emerging-Other (~~1-5% revenue).

Customer base: substantial multi-cycle US-Non-Residential-Construction-Contractor + Industrial-Operator + emerging-multi-cycle-Infrastructure-Construction + multi-cycle-emerging-Mega-Project-Data-Center-and-LNG-and-Energy.

Distinctive multi-cycle 1996-Head-Engquist-ICM-Merger + 2006-NASDAQ-IPO + 2024-One-Source-Rentals + emerging-2025-Herc-Holdings-acquisition-rumored.

Emerging structural-tailwinds: emerging-multi-cycle US-Heavy-Equipment-Rental + emerging-Aerial-Work-Platform-and-Earthmoving + emerging-Mega-Project-Data-Center-and-LNG-Energy demand environment.

FY2026 catalyst is Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project + emerging-Herc-Holdings-acquisition-completed-2025 + Brad Barber-strategic-execution.

Competes in Heavy-Equipment-Rental space with United Rentals (URI largest-public-Heavy-Equipment-Rental most-direct-larger-United-Rentals-comp + 2024-Yak-Access-acquisition + emerging-2025-HEES-counterbid-emerging), Herc Holdings (HRI most-direct-Herc-Holdings-comp + 2024-Vermeer-emerging-and-2025-HEES-acquisition-rumored ~$5.3B + Hertz-Equipment-Rental-spin 2016), Sunbelt Rentals (Ashtead Group-AHT-LN-subsidiary largest-private-Heavy-Equipment-Rental + Ashtead-AHT-LN largest-private + 2024-Ashtead-emerging-NYSE-listing-emerging), Ashtead Group (AHT-LN + Sunbelt-Rentals-subsidiary + emerging-NYSE-listing-emerging), WillScot Mobile Mini (WSC + Modular-and-Mobile-Storage), McGrath RentCorp (MGRC + Modular-and-Mobile-Office + Tank-Storage), United Site Services (Platinum-Equity-take-private + Portable-Sanitation-and-Site-Services), General Equipment & Supplies (private + Manufacturer-Distributor), Cooper Equipment Rentals (TZP-Group-private + Cooper-Canadian-Equipment-Rental), Holt Cat (private + Holt-CAT-Caterpillar-Dealer-and-Rental-Texas largest-Texas), Yancey Bros (private + Yancey-Cat-Caterpillar-Dealer-Georgia), Wagner Equipment (private + Wagner-Cat-Caterpillar-Dealer-Colorado), Caterpillar Dealer-Network (CAT-Dealer-Network private), JCB Dealer (private + JCB-UK + emerging-US-JCB), Komatsu Dealer (private + Komatsu-Japan-6301-T + emerging-US-Komatsu), Doosan Bobcat (BOBCAT-private + Bobcat-Construction-Equipment + Doosan-241560-KS), Toyota Industries (6201-T + Toyota-Material-Handling-largest-Material-Handling), KION Group (KGX-DE + Linde-Material-Handling + Dematic + STILL), Hyster-Yale Materials Handling (HY), Caterpillar (CAT + Caterpillar-Construction-Equipment), Deere (DE + Deere-Construction-and-Forestry), CNH Industrial (CNH + Case-and-New-Holland), Manitowoc (MTW + Manitowoc-Cranes + emerging-Crane-Rental), Terex (TEX + Terex-Aerial-Work-Platform + Terex-Materials-Processing-and-emerging-Spin), Oshkosh Corporation (OSK + JLG-Aerial-Work-Platform + emerging-Oshkosh-Defense), JLG Industries (Oshkosh-OSK-subsidiary + Aerial-Work-Platform largest-Aerial-WP), Genie (Terex-TEX-subsidiary + Genie-Aerial-Work-Platform), Skyjack (Linamar-LNR-CN-subsidiary + Skyjack-Aerial-Work-Platform), Haulotte (private + Haulotte-Aerial-Work-Platform); Aerial-Work-Platform-and-Construction-Equipment-Manufacturer Caterpillar (CAT), Deere (DE), CNH (CNH), Komatsu (6301-T), Doosan (241560-KS), Volvo Construction Equipment (VOLV-B-SS-subsidiary), Hitachi Construction Machinery (6305-T), Kubota (6326-T), Sany Heavy Industry (600031-SH + Sany-Construction-Equipment), Liebherr (private + Liebherr-Construction-and-Aerospace), Manitou (MTU-PA + Manitou-Aerial-Work-Platform-and-Material-Handling); Mega-Project-Customer Bechtel (private + largest-private-Construction-EPC), Fluor (FLR + Fluor-EPC), Jacobs Engineering (J + Jacobs-Engineering-EPC), Worley (WOR-AU + Worley-EPC), KBR (KBR + KBR-EPC), McDermott International (private + 2022-Whitebox-Apollo-restructure), TechnipFMC (FTI + TechnipFMC-LNG-EPC + emerging-Mega-Project), Saipem (SPM-MI + Saipem-EPC), AECOM (ACM + AECOM-Engineering-and-Construction), Granite Construction (GVA + Heavy-Construction), MasTec (MTZ + MasTec-Infrastructure-and-emerging-Mega-Project), MYR Group (MYRG + Electrical-Infrastructure), Quanta Services (PWR + Electrical-and-Pipeline-Construction); private-equity-Equipment-Rental Ashtead Group (AHT-LN), TZP Group (private + TZP-Equipment-Rental + Cooper-acquired), Platinum Equity (private + United-Site-Services + emerging-Equipment-Rental), Apollo Global Management (APO + Apollo-Industrial), Carlyle (CG), Bain Capital (private), KKR (KKR + KKR-Industrial), Blackstone (BX + Blackstone-Industrial), Stone Point Capital (private), Sun Capital Partners (private + Sun-Capital-Industrial), CVC Capital Partners (CVC-AMS + CVC-Industrial), CD&R (private + CD-R-Industrial); strategic-acquirer United Rentals (URI + 2025-HEES-counterbid-emerging-rumored), Herc Holdings (HRI + 2025-HEES-acquisition-rumored ~$5.3B), Sunbelt Rentals (Ashtead-AHT-LN-subsidiary).

Deep-Dive 2: Brad-Barber + 2025-Herc-Holdings-Acquisition-Rumored + Multi-Decade Compounder Thesis-and-Emerging-Takeout-Optionality

The second deep-dive — Brad-Barber + 1961-Head-Engquist-Heritage + 1996-Head-Engquist-ICM-Merger + 2006-NASDAQ-IPO + 2024-One-Source-Rentals + 2025-emerging-Herc-Holdings-acquisition-rumored + multi-decade compounder thesis — covers distinctive multi-cycle Brad-Barber-CEO (~4+ year longtime-H-E-Equipment-Services-and-Sunbelt-Rentals entrepreneur) expertise + Founder Engquist-family-historical-1961 + multi-cycle-H-E-Equipment-Services-Capital-Management leadership-continuity, 1996-Head-Engquist-ICM-Merger + 2006-NASDAQ-IPO + 2021-Brad-Barber-CEO + 2024-One-Source-Rentals + 2025-emerging-Herc-Holdings-acquisition-rumored ~$5.3B + emerging-United-Rentals-counterbid transformational-platform + multi-cycle-disciplined-bolt-on-M&A, emerging-multi-cycle US-Heavy-Equipment-Rental + emerging-Aerial-Work-Platform-and-Earthmoving + emerging-Mega-Project-Data-Center-LNG-Energy structural-tailwinds.

Brad Barber CEO leadership: CEO since 2021 + ~4+ year longtime-H-E-Equipment-Services-and-Sunbelt-Rentals entrepreneur.

2024-One-Source-Rentals + 2025-emerging-Herc-Holdings-Acquisition-Rumored transformational-platform: distinctive substantial 2024 One-Source-Rentals ($130M) + 2025 emerging-Herc-Holdings-acquisition-rumored ($5.3B Herc-Holdings-bid) + emerging-United-Rentals-counterbid providing distinctive multi-cycle H-E-Equipment-Services + emerging-Herc-Holdings-United-Rentals-takeout-optionality.

Multi-cycle reliable-and-emerging-growing-dividend (~$1.20/yr providing ~3.0-5.0% yield, ~25-35% payout, ~5+ year continuous) + no-buyback (multi-cycle-growth-and-M&A-focused).

Multi-decade compounder thesis combines distinctive multi-cycle H-E-Equipment-Services-and-Baton-Rouge-LA ~64+ year heritage (founded 1961 + 1996-Head-Engquist-ICM-Merger + 2006 NASDAQ-IPO + 2021-Brad-Barber-CEO), ~3,000+ employees + ~155+ branch-locations + ~$3.0B+ fleet, 1996-Head-Engquist-ICM-Merger + 2006-NASDAQ-IPO + 2024-One-Source-Rentals + 2025-emerging-Herc-Holdings-acquisition-rumored + multi-cycle-disciplined-bolt-on-M&A, Brad Barber + H-E-Equipment + Sunbelt-Rentals expertise, multi-cycle reliable-and-emerging-growing-dividend + no-buyback + IG-equivalent-emerging balance-sheet, emerging-Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project + emerging-2025-Herc-Holdings-takeout-optionality structural-tailwinds.

Consolidated Capital Position + Balance Sheet

Capital position is IG-equivalent-emerging (Ba2/BB+), dividend-reliable-and-emerging-growing + no-buyback, conservative-and-Heavy-Equipment-Rental-asset-backed: net debt ~$1.45-1.75B (~2.5-3.5x leverage Heavy-Equipment-Rental-asset-backed), Ba2/BB+ equivalent, $0.05-0.20B liquidity, $1.20/yr dividend (~3.0-5.0% yield, ~25-35% payout, ~5+ year continuous) + no-buyback + multi-cycle-disciplined-bolt-on-M&A (2024-One-Source-Rentals) + emerging-Heavy-Equipment-Rental-fleet-investment capex + multi-cycle-employee-and-Heavy-Equipment-Rental-compensation, ~36-38M shares.

Key Core Metrics

MetricFY2025E RangeNotes
Revenue~$1.50-1.70BHeavy-Equipment-Rental + Aerial-Work-Platform + Earthmoving + Material-Handling
Revenue YoY Growth~0-7%Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project
Adjusted EBITDA~$525-625M~33-37% margins Heavy-Equipment-Rental economics
Adjusted EPS~$3.20-4.30Multi-cycle-Heavy-Equipment-Rental
Employee Count~3,000+Baton-Rouge-LA-HQ + Multi-Branch
Branch Locations~155+Southeast + Southwest + Mid-Atlantic + emerging-Mountain-West
Original-Equipment Fleet~$3.0B+Multi-cycle-asset-backed
Heavy-Equipment-Rental Revenue Share~95-99%Largest-business + Aerial-Work-Platform + Earthmoving + Material-Handling
Net Debt~$1.45-1.75B~2.5-3.5x leverage Heavy-Equipment-Rental-asset-backed
Credit RatingBa2/BB+Multi-cycle-emerging-IG
Dividend~$1.20/yr~3.0-5.0% yield, ~25-35% payout, ~5+ year continuous
BuybackNoneMulti-cycle-growth-and-M&A-focused
Shares Outstanding~36-38MMulti-cycle

Market Evaluation

At ~$80-120 per share, equity value ~$2.9-4.5B, EV ~$4.3-6.2B, providing ~~22-32x EPS and ~~8-11x EV/EBITDA — typical-mid-cap-Heavy-Equipment-Rental multiple consistent with multi-cycle 2006-NASDAQ-IPO + 2024-One-Source-Rentals + 2025-emerging-Herc-Holdings-acquisition-rumored + emerging-Heavy-Equipment-Rental + multi-cycle-reliable-and-emerging-growing-dividend tailwinds.

Base case: Heavy-Equipment-Rental constructive + emerging-Aerial-and-Earthmoving + emerging-Mega-Project + revenue $1.55-1.75B + adj. EBITDA $545-655M + adj. EPS $3.50-4.65 + dividend hiked + ~5-15% return.

Bull case: Herc-Holdings-acquisition-completed (~$140-150/share emerging) + emerging-United-Rentals-counterbid + selective-M&A + emerging-strategic-acquisition-target (Herc-Holdings + United-Rentals + Ashtead-Sunbelt-Rentals + WillScot + private-equity-Equipment-Rental-Ashtead-TZP-Platinum-Apollo-Carlyle-Bain-KKR-Blackstone-Stone-Point-Sun-Capital-CVC-CDR interest) + 30-70%+ return + takeout-premium-upside.

Bear case: Heavy-Equipment-Rental stresses + emerging-Herc-Holdings-acquisition-falls-through + adj. EPS $1.80-2.40 + de-rate 12-18x + flat-to-substantially-negative.

FY2026 turns on Heavy-Equipment-Rental + emerging-Aerial-and-Earthmoving + emerging-Mega-Project + emerging-Herc-Holdings-acquisition-completed-2025 + Brad Barber-strategic-execution.

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